Bethesda, MD
301-664-6448

Atlanta, GA
404-846-6850

Radio Resources

• Commonly used terms
• Radio facts and figures
• Guide to radio station formats
• Number of stations by format
• Number of radio stations by state
• Top 100 radio markets
• Events in 2008
• Tips for spokespeople

Radio Facts and Figures

1. Over 600 million radios in use in the U.S.
2. Average U.S. household has 5.6 radio receivers
3. Radio reaches 96% of people 12 and over weekly
4. People 12 and over listen to the radio more than 3.2 hours daily
5. Over 13,500 registered radio stations in the U.S.

Effectiveness of Radio

1. Mobile medium
2. Captive audience
3. Highly Targetable
4. Great source of news information for listeners

General Radio Web Sites:

National Association of Broadcasters — http://www.nab.org/

Radio-Television News Directors Association — http://www.rtndf.org/