Radio Resources
Commonly Used Terms
ANR Contact
A phone call placed to a station or network newsroom in which there is a conversation between a reporter/editor and a News Generation media placement representative about an audio news release. A contact results in a station or network’s acceptance or rejection of the audio news release.
AQH
An abbreviation for the Average Quarter Hour. It averages all dayparts to determine the number of persons listening to a particular radio station for at least five minutes during a 15-minute period. News Generation uses figures based on data provided from the industry leader in radio information, Arbitron Inc.
Arbitron
The leading broadcast rating research organization that measures radio listening and television viewing habits. Four times per year, Arbitron publishes a detailed report called a Local Market Report (LMR), and our quarterly updates from the M Street Corporation incorporate the most recent LMR for the most up-to-date information in the industry.
Broadcast Placement Report
A report providing details of stations receiving a report from an audio news release, audio bite line, radio broadcast fax or public service announcement or completing interviews in a radio media tour. The report includes details on individual stations receiving the story. While the report contains AQH figures for each station, details of usage and total gross impressions will be verified with follow-up phone calls.
Broadcast Usage Report
A report providing details of stations verifying airing a report from an audio news release, radio media tour, audio bite line, radio broadcast fax or public service announcement distributed by News Generation. Details of the report include: total verified gross impressions, highlights of the project, total number of verified airings, and details on individual stations airing the story.
Cume
Cume is the number of different persons who tune to a radio station during the course of a daypart for at least five minutes. While this figure may be valid for one station during one daypart, News Generation does not use cume figures to determine audience reach because cume estimates over-represent the number of listeners. Since most people listen to more than one radio station during any given daypart, listeners would be duplicated if cumes for two or more stations were added together. The result would not be an accurate audience reach figure, but an inflated picture of the radio listening population.
DMA
An abbreviation for the Dominant Market Area. DMA is an exclusive geographic area used by Arbitron to measure and report viewing and listening areas. Every county in the U.S. is assigned to one, and only one DMA. Arbitron uses DMAs in its annual nationwide survey of radio listening habits.
Daypart
Designated times during the day that are broken down into specific time periods in order to rank station listenership. For example, the morning drive daypart is 5:00 a.m. to 9:00 a.m.
Estimated Stations
While Arbitron figures are available for most stations in a market, the National Survey, "Radio USA" covers only stations that qualify for the Minimum Reporting Standards. Stations that are not covered in the annual survey have estimated AQH figures and are marked with an "e" to distinguish these from stations ranked by Arbitron.
Format
The type of programming a station broadcasts, i.e., adult contemporary, country, news, etc. The News Generation database lists 35 different formats allowing us to reach specific target audiences according to demographic criteria. Please see our "Radio Station Formats" guide for more information.
Gross Impressions
The audience reach or the number of "impressions" a story had on listeners in all markets with all stations.
Radio Database
Our computerized catalog of radio information that allows News Generation to do complex searches based on your specific criteria. The News Generation database is one of the most updated and comprehensive in the industry—listing over 13,000 radio stations, more than 250 networks, and over 300 talk shows.
Sound Bite
The essential part of an audio news release. Also called an "actuality." It is a 15 to 20 second recording of a spokesperson's actual voice and is the most commonly used part of the audio news release, extracted for use by stations. The sound bite is generally lifted from the fully produced report and the open and close is used as background information for the reporter to build the story.
Targeting
The process of gathering information from the radio database to compile a list of radio stations that match demographic and geographic criteria. We can also target stations that have accepted or used information of a specific service type (e.g., sound bites or faxes) or with similar topic area within the past few months.
Total Number of Stations and Network Affiliates Airing
The total number of stations and network affiliates airing a story. For stations, an individual station is counted as one, two if the station simulcasts on a sister station. For networks, each affiliate counts as one station.
Total Number of Stations and Network Affiliates Airings
The total number of airings for a story. For individual station usage, the number of airs is multiplied by one, two if the station simulcasts on a sister station. For network usage, the number of airs is multiplied by the number of affiliates.
Total Projected Gross Impressions
The sum of the AQH for all projected stations airing a story, based upon just placement or a portion of follow up. Each individual station or network’s gross impression is calculated by multiplying their AQH by the number of times a story was aired. This number is projected out by a multiplier according to the percentage of follow up.
Total Verified Gross Impressions
The sum of the AQH for all stations airing a story, based upon 100% follow up. Each individual station or network’s gross impression is calculated by multiplying their AQH by the number of times a story was aired.
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