Broadcast Resources

B-Roll Packages

A b-roll package is a compilation of interviews and video footage that is edited for reporters and producers for coverage of your story on television.  Stations can download this package via a satellite feed or from our broadcast content site,  A broadcast alert is utilized to alert stations and networks of the video.  Each station and/or network that downloads the video is contacted to determine usage.

We also provide onsite coverage for conferences and conventions.

Benefits of Service:

  • Maximize exposure by reaching many stations/networks in a short period of time; and
  • Ability to localize a national story via localized sound bites.

The Service Includes:

  • Writing the pitch notification to accompany the bites and b-roll (with your final approval);
  • One day shooting (travel outside of Washington, D.C. or New York City may be additional budget);
  • A crew and producer to shoot the soundbites, footage and visuals;
  • Producing the b-roll package;
  • Targeting appropriate stations and/or networks;
  • Distributing a broadcast alert to a predetermined number of stations/networks;
  • Placement of the package on satellite feed and on our content website:;
  • Video copy of the produced b-roll package;
  • Personal follow-up calls to 100% of stations/networks that download the feed;
  • Interim updates on usage during the follow up process; and
  • Final Broadcast Usage Report to include full usage information.

To Begin the Service, the Following is Needed:

  • Background information to include a press kit, press releases, fact sheets, and/or newspaper articles to write the notification;
  • The details of the visuals of the shoot;
  • Spokesperson’s availability, recording of your spokesperson takes about one hour;
  • Three or more business days lead time; and
  • Basic demographic and geographic information for targeting appropriate stations and/or networks.