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An audio bite line is a web link and an 800-number line for stations and networks to download or record sound bites and/or an audio news release.
Stations can also download audio from our radio content
site www.radionewssource.com. A broadcast alert is sent
to stations and networks regarding availability of the
audio. A brief introduction and description of the story
precedes the audio. Each station and/or network
downloading the sound or calling the line is contacted
to determine usage. In addition, a random sample of
stations and networks are contacted to determine
potential audience reach figures.
Benefits of Service:
- Maximize exposure by reaching many stations/networks
simultaneously and cost effectively; and
- Quick turnaround time, if necessary (about two
hours).
The Service Includes:
- Writing the broadcast alert (with your final
approval);
- Recording spokesperson's sound bite(s) over
the phone;
- Scripting and voicing the introduction;
- Producing and placing the sound on 800# line
and on content website www.radionewssource.com;
- Making the line available for two full business
days (longer, if requested);
- Targeting appropriate stations and/or networks;
- Distributing a broadcast alert to a predetermined
number of stations/networks;
- Verification of usage with each station/network downloading the sound or
calling the line;
- Additional verification of usage through a 10%
random sample of stations/networks;
- Interim updates on usage during the follow-up
process; and
- Final Broadcast Usage Report to include
full usage information.
To Begin the Service, the Following
is Needed:
- Background information—a press kit, press releases,
fact sheets, and/or articles to write the broadcast
alert;
- Audio for the line—sound can come from video, an
ANR (audio news release), a press conference, or by
recording the spokesperson over the phone;
- Two hours or more lead time; and
- Basic demographic and geographic information
for targeting.
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