Broadcast Resources

Media Training

Media training helps spokespeople get comfortable and become effective in front of the camera or microphone in advance of media events or as ongoing training for when media opportunities arise.  Though your spokesperson may know their issue well, media training translates that knowledge into powerful, meaningful communication for broadcast.

Through our media training sessions, we coach your spokesperson through messaging and delivery to best present your issue and organization for television and radio interviews.  You learn essential skills for creating concise, quotable sound bites, controlling different interview situations and avoiding common interview pitfalls.  We will train your spokesperson how to come across as comfortable, confident and credible to journalists.

Every training session includes the opportunity to rehearse interview scenarios in a broadcast setting.  This practice, combined with constructive assessment by our coaches, helps sharpen messages and refines delivery skills, such as body language, gestures and pacing.

Benefits of Service:

  • Effective use of spokesperson’s time;
  • Proactive message development and refinement; and
  • Preparation and practice of interviews in broadcast setting, presenting your spokesperson as confident and an industry leader.

The Service Includes:

  • Recording mock interviews and audio or video links to the interviews for ongoing training purposes;
  • Learning how to communicate complex information, so it is clear, concise and quotable;
  • Showing transitions to important key points and maintain a positive focus;
  • Outlining ways to avoid jargon and common reporter traps;
  • Showing how to anticipate reporter questions and handle impromptu situations with ease and confidence;
  • Helping stay focused and on message and best ways to deliver;
  • Using body language, pacing and eye contact to maximize credibility and maintain confidence and control; and
  • Preparing quickly and effectively for television and radio interviews.

To Begin the Service, the Following is Needed:

  • Background information — a press kit, press releases, fact sheets, and/or articles to develop message and broadcast pitch; and
  • Spokesperson’s availability — date(s) and times, allowing for a minimum of one hour per session.

Check out our media training tips for spokespeople.

Our video about Media Training Best Practices