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A radio media tour (RMT) is a series of back-to-back radio interviews that allows
your spokesperson to be interviewed by multiple radio
stations and/or networks within a few hours. RMTs generally
take about two to four hours of your spokesperson's
time, depending upon how many interviews you would like
to complete. Interviews are typically booked in ten-minute
windows, allowing a maximum of six scheduled interviews
per hour. For samples of radio media tours, visit our
content website at www.radionewssource.com.
Benefits of Service:
- Effective use of spokesperson’s time;
- Airing on 99% of stations/networks conducting
interviews;
- Allows spokesperson direct interaction with radio
reporters; and
- Maximizes on-air time for your spokesperson,
organization and issue.
The Service Includes:
- Writing the pitch notification;
- Targeting appropriate stations and networks;
- Pitching stations and networks;
- Faxing and e-mailing press information to interested
stations and networks;
- Booking interviews during designated interview
times;
- Issuing a broadcast fax/e-mail if necessary;
- Faxing, e-mailing or overnighting scheduled stations
and networks background information;
- Confirming scheduled interviews approximately
24 hours in advance;
- Teleconferencing with a dedicated News Generation
moderator;
- One open line into the teleconference for you
or your client to listen in;
- Placement of the story on content website www.radionewssource.com;
- CD copy of each interview from the tour;
- Verification of usage to 100% of stations/networks
conducting interviews;
- Interim updates on usage during the follow-up
process; and
- Final Broadcast Usage Report to include
full usage information.
To Begin the Service, the Following
is Needed:
- Background information — a press kit, press releases,
fact sheets, and/or newspaper articles to write
the pitch notification;
- Spokesperson’s availability — date(s)
and times, allowing for about five to six interviews
per hour;
- Ten business days lead time; and
- Basic demographic and geographic information
for targeting.
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