A radio media tour (RMT) is a series of back-to-back
radio interviews that allows your spokesperson
to be interviewed by multiple radio stations and/
or networks within a few hours. RMTs generally take
about two to four hours of your spokesperson’s
time,
depending upon how many interviews you would like
to complete. Interviews are typically booked in ten
minute windows, allowing a maximum of six scheduled
interviews per hour.
Benefits of Service:
Effective use of spokesperson’s time;
Airing on 99% of stations/networks conducting
interviews;
Allows spokesperson direct interaction with radio
reporters; and
Maximizes on-air time for your spokesperson,
organization and issue.
The Service Includes:
Writing the pitch notification;
Targeting appropriate stations and networks;
Pitching stations and networks;
Sending background information to interested
stations and networks;
Booking interviews during designated
interview times;
Issuing a broadcast alert, if necessary;
E-mailing or overnighting scheduled stations and
networks background information;
Confirming scheduled interviews approximately
24 hours in advance;
Teleconferencing with a dedicated News Generation
moderator;
One open line into the teleconference for you or
your client to listen in;
