Other Broadcast Services
Audio Bite Lines
An audio bite line is a web link and an 800-number line for stations and networks to download or record sound bites and/or an audio news release. Stations can also download audio from our radio content site broadcastnewsresource.com. A broadcast alert is sent to stations and networks regarding availability of the audio. A brief introduction and description of the story precedes the audio. Each station and/or network downloading the sound or calling the line is contacted to determine usage. In addition, a random sample of stations and networks are contacted to determine potential audience reach figures.
Public Service Announcements (PSAs)
Public Service Announcements (PSAs) are produced audio reports or written scripts from a non-profit organization, foundation or charity, generally running 15-seconds and/or 30-seconds in length. PSAs are generated for on-air use by radio stations and/or networks to promote a specific social message aimed at increasing public awareness or having listeners take action on a particular issue.
A podcast is a three to four minute audio file that includes a narrated introduction and an interview with your spokesperson. Radio reporters and consumers can access them on our content website, broadcastnewsresource.com, and download them onto their iPod, other MP3 player or personal computer. An alert through an RSS feed will accompany each podcast to inform radio reporters and consumers of the podcast availability. An MP3 file is available for your use internally or to post on your website.
On-site Event Coverage
On-site event coverage includes recording spokespeople on-site at a convention or other centralized event and preparing several audio news releases (ANR) for distribution, completing an on-site radio media tour (RMT) or both. The same can also be done for a satellite media tour, and creating b-roll to send to local markets.