Broadcast Resources


A podcast is an audio file with narration and series of soundbites, announcements or a conversation with spokesperson(s). Reporters, consumers and internal employees can access them on, and can download or stream them online to a computer or mobile device. The podcast can also be embedded on an organization or company’s website and/or intranet.

Benefits of Service:

  • Ability to put a personal touch and voice to internal and external communications;
  • Cost-effective way to distribute content;
  • Ability to reach consumers directly; and
  • Useful as a tool to reach internal employees with an update or internal news at the same time.

The Service Includes:

  • Writing and producing the script outline and spokesperson’s soundbites into one complete podcast package;
  • Placement on our content website,;
  • A full interview will be conducted with the spokesperson or spokespeople and a member of our experienced broadcast team, either in person or over the phone; and
  • Talent to record the introduction, transitions and close.

To Begin the Service, the Following is Needed:

  • Background information – a press kit, press releases, fact sheets, and/or articles to write the introduction and questions;
  • Spokesperson’s availability of date and time for recording the podcast;
  • A JPEG logo or graphic; and
  • Minimum of ten business days lead time.

Below is a podcast on “Make Eye Health a Priority During Healthy Vision Month” with Dr. Rachel J. Bishop, National Eye Institute:

Below is a sample podcast on Media Training: