Bethesda, MD
301-664-6448

Atlanta, GA
404-846-6850

Public service announcements (PSAs) are produced audio reports or written scripts from a non-profit organization, foundation or charity, generally running 15-seconds and/or 30-seconds in length. PSAs are generated for on-air use by radio stations and/or networks to promote a specific social message aimed at increasing public awareness or having listeners take action on a particular issue.

The Service Includes:

• Consultation on creative work and production of PSA;
• Recording PSA via phone or formatting recorded PSAs;
• Targeting appropriate stations and/or networks;
• Writing a cover letter to accompany the PSA;
• Distributing cover letter and scripts via broadcast alert;
  
• Placement on content website www.radionewssource.com;
• Verification of usage through e-mail response from stations/networks;
• Additional verification through a 10% random sample of stations/networks;
• Interim updates on usage during the follow-up process; and
• Final Broadcast Usage Report to include full usage information.

To Begin the Service, the Following is Needed:

• Background information — a press kit, press releases, fact sheets, and/or articles to write the cover letter;
• Spokesperson availability for recording or produced
  public service announcements; and
• Basic demographic and geographic information for targeting.