Bethesda, MD
301-664-6448

Atlanta, GA
404-846-6850

An audio news release (ANR) is a 60-second packaged news story that includes a sound bite from your spokesperson that is approximately 20-seconds in length. The story is pitched and fed to interested stations and networks over the phone. ANRs are pitched during morning drive time when newsrooms are fully staffed. Stations and networks can download audio from our radio content site www.radionewssource.com, request an audio file via e-mail or record an audio feed over a phone line. A fax and/or e-mail of the script is made available to the stations and networks as well. Audio news releases may also be distributed by state or region. For samples of audio news releases, visit our content website at www.radionewssource.com.

For information regarding on-site recordings, please see informatoin on our on-site event coverage.

The Service Includes:

• Writing the script (with your final approval);
• Recording spokesperson's sound bite over the phone;
• Producing the spokesperson's sound bite and 60-second report;
• Targeting appropriate stations and/or networks;
• Personalized phone pitching;
• Placement of the story on content website www.radionewssource.com;
• CD and/or MP3 copy of the produced audio news release;
• Verification of usage to 100% of accepting stations/networks;
• Interim updates on usage during the follow-up process; and
• Final Broadcast Usage Report to include full usage information.

To Begin the Service, the Following is Needed:

• Background information — a press kit, press releases, fact sheets, and/or newspaper articles to write the script;
• Spokesperson's availability — recording takes about ten minutes and is completed over the phone;
• Twenty-four hours or more lead time; and
• Basic demographic and geographic information for targeting.