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An audio news release (ANR) is a 60-second
packaged news story that includes a sound bite from
your spokesperson
that is approximately 20-seconds
in length. The release is pitched and fed to interested
stations and networks over the phone. ANRs are pitched
during morning drive time when newsrooms are fully
staffed. Stations and networks can download audio
from our radio content site www.radionewssource.com,
request an audio file via e-mail or record an audio feed
over a phone line. The script is e-mailed to stations and
networks as well.
We also provide onsite coverage for conferences and conventions.
Benefits of Service:
- Maximize exposure by reaching many stations/networks
in a short period of time;
- Quick turnaround time, if necessary (about 24
hours);
- Personalized contact with radio reporters when
pitching the story; and
- Ability to localize a national story via localized
sound bites.
The Service Includes:
- Writing the script (with your final approval);
- Recording spokesperson's sound bite over the
phone;
- Producing the spokesperson's sound bite and
60-second report;
- Targeting appropriate stations and/or networks;
- Personalized phone pitching;
- Placement on content website www.radionewssource.com;
- CD and/or MP3 copy of the produced audio news
release;
- Verification of usage to 100% of accepting stations/networks;
- Interim updates on usage during the follow-up
process; and
- Final Broadcast Usage Report to include
full usage information.
To Begin the Service, the Following
is Needed:
- Background information — a press kit, press
releases, fact sheets, and/or articles
to write the script;
- Spokesperson's availability — recording takes
about ten minutes and is completed over the phone;
- Twenty-four hours or more lead time; and
- Basic demographic and geographic information
for targeting.
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