Broadcast Resources

Satellite Media Tours

A satellite media tour (SMT) is a series of back-to-back television and video interviews that allows a spokesperson to be interviewed by multiple television stations and/or networks within a few hours.  SMTs generally take about four hours of the spokesperson’s time, depending upon how many interviews booked.  Interviews are typically booked in five-minute windows.

We also provide b-roll packages and onsite coverage for conferences and conventions. 

Benefits of Service:

  • Effective use of spokesperson’s time;
  • Allows spokesperson direct interaction with reporters; and
  • Maximizes on-air time for your spokesperson, organization and issue.

The Service Includes:

  • Writing the pitch notification (with your final approval);
  • Targeting appropriate stations and/or networks;
  • Personalized phone pitching, and sending background information to interested stations and networks;
  • Booking interviews during designated interview times;
  • Confirming scheduled interviews approximately 24 hours in advance;
  • Coordination of studio and satellite time with on-site producer;
  • Hiring and supervising all technical and creative personnel;
  • B-Roll package for stations to supplement story available, for additional cost;
  • Placement of the story on our content website,;
  • Video copy of each interview from the SMT;
  • Personal follow-up calls to 100% of stations/networks conducting interviews;
  • Engaging monitoring companies to help verify usage; and
  • Final Broadcast Usage Report to include full usage information ten business days after the tour.

To Begin the Service, the Following is Needed:

  • Background information – a press kit, press releases, fact sheets, and/or newspaper articles to write the pitch notification;
  • Spokesperson’s availability – date(s) and times, allowing for about two to four hours;
  • Minimum of 15 business days lead time; and
  • Basic demographic and geographic information for targeting.