Posts Tagged ‘Broadcast’
Tuesday, December 14, 2010
What’s Making News Inside Radio Newsrooms
In an effort to get the scoop on what’s happening inside radio newsrooms during this recession, both operationally and editorially, we surveyed 100 news, news-talk and talk stations in the top-50 markets at the end of the summer. We looked at staff size, commitment to news coverage, who and what drives news content, the latest READ MORE »
Monday, November 10, 2008
Where For Art Thou Radio? Podcasting’s Effect on Radio Listenership
We often get asked about radio’s resiliency and how it continues to be such a successful part of a campaign. It is curious how the tried and true medium of radio continues to survive in the face of rapid technological advancement. Television, cable technology, the Internet, and MP3 players have all been new technologies that READ MORE »
Sunday, May 18, 2008
Continuing Radio’s Reach
Arbitron recently released data that finds that 233 million people listen to radio each week, which represents an increase of more than a million listeners from a year ago. Among its findings is the fact that 95 percent of adults ages 18 to 49 with a college degree and an annual household income of at READ MORE »
Tuesday, December 5, 2006
Broadcast Decency Enforcement Act Tougher on Broadcast Companies
On June 15, President Bush signed the Broadcast Decency Enforcement Act of 2006, a bipartisan bill, sponsored by Congressman Fred Upton from Michigan. The Act doesn’t change the broadcast decency standards currently on the books. However, according to the Federal Communications Commission, it gives it the means to enforce the standards more effectively by levying READ MORE »
Tuesday, April 4, 2006
Emerging Technologies in Broadcasting
A recent survey we conducted of 100 news and talk stations in the top-75 markets finds that 25% of stations are currently producing podcasts, with an additional 3% saying the technology is coming soon to their station. Of those currently podcasting, 89% said that the primary function is to keep listeners listening, while an additional READ MORE »
Wednesday, February 1, 2006
Weather Channel Uses The Power of Radio to Set New Series in Motion
What if a Category Three Hurricane hit New York City? Could a history-making, catastrophic weather event happen in or near the same place years later? On January 15, 2006, these and other questions were explored in the premiere of a new series, IT COULD HAPPEN TOMORROW on The Weather Channel. The series showcases science-based predictions READ MORE »
Wednesday, October 22, 2003
News that Richard Nixon Personally Ordered Watergate Break-In Generates More Than 50 Million Gross Impressions on Radio Across the Country
The greatest political scandal of our time began when burglars were caught in the Watergate Democratic Party headquarters and ended with the collapse of a presidency. On Wednesday, July 30, a PBS documentary Watergate Plus 30: Shadow of History offered a radically new answer to the question: “What did the president know and when did READ MORE »
Sunday, September 1, 2002
WE’RE FIVE! Celebrating Revolutionary Radio PR
On August 18, 1997, Susan J. Matthews and Lynn Harris Medcalf opened the doors to News Generation, a public relations services company based on the principle that quality clients, dedicated team members, and a learning atmosphere would make the radio world stand on its ear. The mission was then, and continues to be, connecting clients READ MORE »
Friday, March 22, 2002
Understanding the Medium: Radio Tips & Insights
Radio is often a misunderstood and underutilized medium, yet it has powerful reach and unparalleled impact on listeners. Lately, we have taken this message to trade shows and publications based on requests to better understand and utilize radio in an efficient and worthwhile manner. According to the National Association of Broadcasters, radio reaches 77% of READ MORE »