Broadcast Resources

Posts Tagged ‘Broadcast’

Wednesday, March 1, 2017

Four Questions to Ask Before Hiring a Broadcast Media Relations Firm

These are four questions you need to ask when determining who to partner with on your broadcast media relations efforts: Do you guarantee placements or are the placements earned? If you have a newsworthy story and good spokesperson, you don’t need “guaranteed” placements. All “guaranteed” placements are is purchased advertising time. There’s no “great relationship” READ MORE »

Friday, September 30, 2016

Video: Integration of Broadcast & Social Media

Social media is a huge part of many broadcast outreach campaigns. Reporters need to include a social component to their stories now to catch listeners or viewers online. This video explores how News Generation helps streamline that process for you, by providing all reporters doing interviews or using your sound the appropriate hashtags and handles, engaging READ MORE »

Tuesday, July 28, 2015

Health Care Reporting: How Coming from a Family of Doctors Shaped Sara Lee Kessler’s Career

With a passion for storytelling and a sense of curiosity, 24/7 News Source’s Sara Lee Kessler started working in broadcast journalism when the opportunity presented itself while she was in graduate school. “My first mentor, Tom Johnson, approached me at a seminar I was speaking at and offered me a job working KLBJ Radio and READ MORE »

Monday, April 20, 2015

Susan Matthews Apgood to Present at 2015 Chesapeake Conference

On Thursday, June 4, Susan Matthews Apgood, president of News Generation, will present at the 2015 PRSA Maryland Chesapeake Conference. The annual conference is the premier learning & networking event for Maryland’s PR community. Apgood will present on the topic, “Hitting the Broadcast Target: Earn the Radio Coverage You Desire.” The subject of this year’s READ MORE »

Wednesday, April 1, 2015

Recap: Get Booked On Broadcast and Deliver with Confidence

On Tuesday, March 31, 2015, News Generation joined forces with The Communication Center to provide exclusive tips and insider-knowledge for communicators working with broadcast media. The event, Get Booked on Broadcast and Deliver with Confidence, combined the expertise of News Generation’s president and co-founder, Susan Matthews Apgood, and The Communication Center’s executive communication coach, Jeanne READ MORE »

Thursday, February 19, 2015

March Event: Get Booked on Broadcast and Deliver with Confidence

Join us on Tuesday, March 31 for a fun and informative breakfast workshop. We are hosting this session along with our friends at The Communication Center and will cover everything from getting on broadcast to trends in the industry, and how to most effectively present yourself and get your message across once you’re on the air. Space READ MORE »

Thursday, October 9, 2014

PR Industry Spotlight: Health Communications

Health communicators play such an important role in getting some of the most vital messages out to society. They work to break down complex and concerning messages to simple, concise ones that are clear enough for everyone to understand. Whether creating fact sheets, tweeting tips, sending out press releases about new medical discoveries, doing media READ MORE »

Thursday, August 7, 2014

Join PRSA-NCC for “Creating PR Magic…on a Shoestring Budget”

Join PRSA-NCC for “Creating PR Magic…on a Shoestring Budget: What every PR practitioner needs to know about how to conduct effective communications with today’s high expectations and limited resources” on Wedesnday, August 13 from 8:00 to 10:00 a.m. at the U.S. Navy Memorial. The boom days of lucrative PR budgets are long gone. Making every READ MORE »

Thursday, July 24, 2014

Where There is a Deadline, There is a Way

Deadlines. That’s a word incredibly familiar to those of us working in public and media relations. We have them, clients have them, and reporters certainly have them. How can you most effectively utilize the remaining days and hours before your deadlines to garner the most reach for your outreach? There are great ways to pitch READ MORE »

Wednesday, June 25, 2014

Building Your Career with the Help of Technology: Instagram for PR

If a photo is worth 1,000 words and PR professionals constantly strive to be concise, why not give visual communication a shot? Instagram flashed onto the scene in October 2010 as a canvas for the public’s creativity. Now, in its fourth year, professionals in multiple fields are starting to use it as a promotional collage READ MORE »