Broadcast Resources

Posts Tagged ‘Broadcast’

Monday, April 20, 2015

Susan Matthews Apgood to Present at 2015 Chesapeake Conference

On Thursday, June 4, Susan Matthews Apgood, president of News Generation, will present at the 2015 PRSA Maryland Chesapeake Conference. The annual conference is the premier learning & networking event for Maryland’s PR community. Apgood will present on the topic, “Hitting the Broadcast Target: Earn the Radio Coverage You Desire.” The subject of this year’s READ MORE »

Wednesday, April 1, 2015

Recap: Get Booked On Broadcast and Deliver with Confidence

On Tuesday, March 31, 2015, News Generation joined forces with The Communication Center to provide exclusive tips and insider-knowledge for communicators working with broadcast media. The event, Get Booked on Broadcast and Deliver with Confidence, combined the expertise of News Generation’s president and co-founder, Susan Matthews Apgood, and The Communication Center’s executive communication coach, Jeanne READ MORE »

Thursday, February 19, 2015

March Event: Get Booked on Broadcast and Deliver with Confidence

Join us on Tuesday, March 31 for a fun and informative breakfast workshop. We are hosting this session along with our friends at The Communication Center and will cover everything from getting on broadcast to trends in the industry, and how to most effectively present yourself and get your message across once you’re on the air. Space READ MORE »

Thursday, October 9, 2014

PR Industry Spotlight: Health Communications

Health communicators play such an important role in getting some of the most vital messages out to society. They work to break down complex and concerning messages to simple, concise ones that are clear enough for everyone to understand. Whether creating fact sheets, tweeting tips, sending out press releases about new medical discoveries, doing media READ MORE »

Thursday, August 7, 2014

Join PRSA-NCC for “Creating PR Magic…on a Shoestring Budget”

Join PRSA-NCC for “Creating PR Magic…on a Shoestring Budget: What every PR practitioner needs to know about how to conduct effective communications with today’s high expectations and limited resources” on Wedesnday, August 13 from 8:00 to 10:00 a.m. at the U.S. Navy Memorial. The boom days of lucrative PR budgets are long gone. Making every READ MORE »

Thursday, July 24, 2014

Where There is a Deadline, There is a Way

Deadlines. That’s a word incredibly familiar to those of us working in public and media relations. We have them, clients have them, and reporters certainly have them. How can you most effectively utilize the remaining days and hours before your deadlines to garner the most reach for your outreach? There are great ways to pitch READ MORE »

Wednesday, June 25, 2014

Building Your Career with the Help of Technology: Instagram for PR

If a photo is worth 1,000 words and PR professionals constantly strive to be concise, why not give visual communication a shot? Instagram flashed onto the scene in October 2010 as a canvas for the public’s creativity. Now, in its fourth year, professionals in multiple fields are starting to use it as a promotional collage READ MORE »

Friday, June 20, 2014

June’s PR Tactics Highlights the Importance of a Good Story

Deemed “the leaders in broadcast communications,” the News Generation team scrambled the morning of a radio media tour to secure an additional interview as one of their reporters had to cancel due to an unforeseen emergency. NG team members frantically sent emails and made calls to their network of reporters in the hope that they READ MORE »

Wednesday, June 11, 2014

Building Your Career with the Help of Technology: Are You Using LinkedIn Effectively?

It’s likely safe to say that by now you are on LinkedIn, but are you using it properly? LinkedIn is NOT another Facebook or Twitter whose notifications you can ignore until your email inbox overflows. Actually, it’s a unique career networking social media platform that can boost your professional image – if you play your READ MORE »

Friday, June 6, 2014

Car Ride Companion

Who gets you through your stop-and-go drive to work each morning? The Washington D.C. metropolitan area, infamous for its bumper-to-bumper rush hour traffic, is also a huge radio market. The May 25, 2014 Washington Post Magazine revealed an interesting article on March’s top ten weekday morning stations. Here are the highlights… Topping the list was READ MORE »