Broadcast Resources

Posts Tagged ‘Broadcast’

Thursday, August 7, 2014

Join PRSA-NCC for “Creating PR Magic…on a Shoestring Budget”

Join PRSA-NCC for “Creating PR Magic…on a Shoestring Budget: What every PR practitioner needs to know about how to conduct effective communications with today’s high expectations and limited resources” on Wedesnday, August 13 from 8:00 to 10:00 a.m. at the U.S. Navy Memorial. The boom days of lucrative PR budgets are long gone. Making every READ MORE »

Thursday, July 24, 2014

Where There is a Deadline, There is a Way

Deadlines. That’s a word incredibly familiar to those of us working in public and media relations. We have them, clients have them, and reporters certainly have them. How can you most effectively utilize the remaining days and hours before your deadlines to garner the most reach for your outreach? There are great ways to pitch READ MORE »

Wednesday, June 25, 2014

Building Your Career with the Help of Technology: Instagram for PR

If a photo is worth 1,000 words and PR professionals constantly strive to be concise, why not give visual communication a shot? Instagram flashed onto the scene in October 2010 as a canvas for the public’s creativity. Now, in its fourth year, professionals in multiple fields are starting to use it as a promotional collage READ MORE »

Friday, June 20, 2014

June’s PR Tactics Highlights the Importance of a Good Story

Deemed “the leaders in broadcast communications,” the News Generation team scrambled the morning of a radio media tour to secure an additional interview as one of their reporters had to cancel due to an unforeseen emergency. NG team members frantically sent emails and made calls to their network of reporters in the hope that they READ MORE »

Wednesday, June 11, 2014

Building Your Career with the Help of Technology: Are You Using LinkedIn Effectively?

It’s likely safe to say that by now you are on LinkedIn, but are you using it properly? LinkedIn is NOT another Facebook or Twitter whose notifications you can ignore until your email inbox overflows. Actually, it’s a unique career networking social media platform that can boost your professional image – if you play your READ MORE »

Friday, June 6, 2014

Car Ride Companion

Who gets you through your stop-and-go drive to work each morning? The Washington D.C. metropolitan area, infamous for its bumper-to-bumper rush hour traffic, is also a huge radio market. The May 25, 2014 Washington Post Magazine revealed an interesting article on March’s top ten weekday morning stations. Here are the highlights… Topping the list was READ MORE »

Friday, February 21, 2014

Olympics Become Socialympics

Coverage of the Olympic Games has come a long way, to say the least.  From newspaper coverage at the start of the modern Olympics in 1896, to today’s coverage where you can practically ski down the mountain yourself with the athlete’s GoPro helmet cams. The first modern Olympics took place over 100 years ago in READ MORE »

Friday, February 14, 2014

The Tale of Two Olympics

In the last few posts of our series, we have taken a closer look at this year’s discrimination, and crisis of past year’s Olympics.  But what about financial controversies? We’ve heard it on the radio, seen it on the news, and read it on the internet…the outrageous $51 billion price tag of this year’s winter READ MORE »

Wednesday, October 23, 2013

Join PRSA to Meet the Multimedia Journalists at NPR’s New Headquarters

On Wednesday, November 13, from 8:00 to 10:00 a.m., PRSA-NCC’s Professional Development Committee presents a unique opportunity to learn what it is really like to report the news in today’s multimedia environment.   Reporters have to get the story and the write the story, but also take pictures, shoot video, Tweet and update Facebook. And READ MORE »

Tuesday, December 14, 2010

What’s Making News Inside Radio Newsrooms

In an effort to get the scoop on what’s happening inside radio newsrooms during this recession, both operationally and editorially, we surveyed 100 news, news-talk and talk stations in the top-50 markets at the end of the summer.  We looked at staff size, commitment to news coverage, who and what drives news content, the latest READ MORE »