News Generation: Radio and TV Media Relations

You may already know Martin as he has been with News Generation for nearly three years.  Martin is responsible for both English and Spanish language media relations.  In his words, “I am in charge of building long lasting relationships with media sources and journalists to obtain optimum media coverage for the organization and our clients. READ MORE »

Last month we found a knock-you-over-the-head infographic, shown again below, that amplified for us just how important it is for marketing and communications professionals to map out a strategy for targeting Latinos.  Broadcast media quickly responded to this quickly emerging audience segment, creating a tremendous number of targeted outlets across radio and television.  And as this READ MORE »

Let’s face it, we are suckers for a good infographic.  Even if we have heard some of the data before, infographics crystallize the information and adds urgency.  One in every six individuals, and one in four kids, in the United States is Latino.  Wow.  And these numbers are growing.  And broadcast media has certainly responded in READ MORE »

When pitching Hispanic radio, it is important to become familiar with the individual markets and the content that radio stations air on their shows.   Depending on the format and location, a Spanish-language station might well cover the same stories that English-language stations in their market cover.  Knowing the preferences, styles and topics of interest of READ MORE »

Hurban, short for Hispanic urban, is the latest hot format of the Hispanic radio world. This new format encompasses rap and hip-hop in Spanish, as well as various derivations of hip-hop mixed with traditional Caribbean music like Reggaeton, a combination of rhythms of Reggae, Salsa, Bachata and Merengue. This format is the latest attempt to READ MORE »

During the 1990s, Hispanics became the fastest growing minority in America. During that time, the Latino suburban population grew 71 percent. As many as 18 metro areas across the country have been called “hypergrowth destinations.” In each of these 18 locations, the Hispanic population grew by more than 300 percent—or twice the national Hispanic population READ MORE »