Broadcast Resources

Posts Tagged ‘Latino’

Tuesday, August 12, 2014

Pitching Report: Tailoring Your Message & the Bilingual Brain

With today’s consumer population shift toward younger, more diverse audiences and the technology evolution, the media market is running rampant in an effort to keep up. The average person watches about five hours of television daily and consumes 75 minutes of commercials, according to the Nielsen report, Advertising and Audiences: State of the Media. No READ MORE »

Thursday, May 23, 2013

Personal Perspectives on Bi-Lingual Media Relations, Part 2

Martin Diaz, responsible for both English and Spanish-language media relations at News Generation, shared these additional insights. Regarding media relations, what differences do you see between Spanish-language and English-language station when you pitch them? Spanish radio stations know what they want.  They are extremely loyal to their sources and they gladly provide tangible tracking for READ MORE »

Thursday, May 16, 2013

Personal Perspectives from our Bi-Lingual Media Relations Expert, Martin Diaz

You may already know Martin as he has been with News Generation for nearly three years.  Martin is responsible for both English and Spanish language media relations.  In his words, “I am in charge of building long lasting relationships with media sources and journalists to obtain optimum media coverage for the organization and our clients. READ MORE »

Wednesday, April 24, 2013

It’s Time to Get Savvy About Latino Media Usage

Last month we found a knock-you-over-the-head infographic, shown again below, that amplified for us just how important it is for marketing and communications professionals to map out a strategy for targeting Latinos.  Broadcast media quickly responded to this quickly emerging audience segment, creating a tremendous number of targeted outlets across radio and television.  And as this READ MORE »

Wednesday, March 20, 2013

Are You Paying Attention to This Data?

Let’s face it, we are suckers for a good infographic.  Even if we have heard some of the data before, infographics crystallize the information and adds urgency.  One in every six individuals, and one in four kids, in the United States is Latino.  Wow.  And these numbers are growing.  And broadcast media has certainly responded in READ MORE »

Thursday, February 5, 2009

Pitching Hispanic Radio

When pitching Hispanic radio, it is important to become familiar with the individual markets and the content that radio stations air on their shows.   Depending on the format and location, a Spanish-language station might well cover the same stories that English-language stations in their market cover.  Knowing the preferences, styles and topics of interest of READ MORE »

Wednesday, March 1, 2006

What is Hurban and Who is This Format Reaching?

Hurban, short for Hispanic urban, is the latest hot format of the Hispanic radio world. This new format encompasses rap and hip-hop in Spanish, as well as various derivations of hip-hop mixed with traditional Caribbean music like Reggaeton, a combination of rhythms of Reggae, Salsa, Bachata and Merengue. This format is the latest attempt to READ MORE »

Friday, October 22, 2004

Radio Reaches Out to the Growing Hispanic Audience

During the 1990s, Hispanics became the fastest growing minority in America. During that time, the Latino suburban population grew 71 percent. As many as 18 metro areas across the country have been called “hypergrowth destinations.” In each of these 18 locations, the Hispanic population grew by more than 300 percent—or twice the national Hispanic population READ MORE »