Broadcast Resources

Posts Tagged ‘Policy’

Wednesday, October 15, 2014

PR Industry Spotlight: Public Affairs

Influencing and shaping legislation, rolling out new public policy programs, producing brochures to generate community awareness, and so much more, these are all duties that fall under governmental public relations, aka “public affairs.” The 1913 Gillett Amendment regulated the “politics of communication” because people weren’t keen on the persuasive influence of public relations in government. READ MORE »

Tuesday, June 15, 2010

Winners & Losers of the Healthcare Debate on Radio

According to, there were more than 144 thousand stories written and broadcast in 2009.  Most of the media titles ranged from “A Rushed, Half-Baked Plan Could Be Hazardous to Your Health” to “Americans Cannot Wait Until Healthcare Reform Passes.”  In the early spring, public support was high, but by August, a leading ABC poll read“Opposition READ MORE »

Saturday, August 30, 2008

From Conferences to Conventions, Hometown Radio Connects Listeners

We recently attended the Democratic National Convention in Denver to connect delegate members of the American Federation of Teachers with stations and networks back in their home markets and states.  The topic for discussion was the importance of education in the upcoming presidential election, and why education needs to be at the top of the READ MORE »

Wednesday, April 23, 2008

Using Radio to Influence the 2008 Debate on Torture

Radio can be used effectively in targeted geographic areas to help educate listeners on issues in advance of a vote or political primary.  Working with Rabinowitz/Dorf Communications, Human Rights First, a leading human rights advocacy organization based in New York City and Washington, D.C., did just that when it co-chaired meetings with retired Generals and READ MORE »

Monday, February 5, 2007

HD Radio’s Impact on the Radio Broadcast Industry

A recent survey of 50 randomly sampled stations in the top-50 markets conducted by News Generation, Inc. reveals that 56 percent of surveyed stations have a station in their family that currently broadcasts in HD. Further, more than half of stations believe that HD Radio will impact the radio broadcast industry. Although HD Radio hasn’t READ MORE »

Tuesday, December 5, 2006

Broadcast Decency Enforcement Act Tougher on Broadcast Companies

On June 15, President Bush signed the Broadcast Decency Enforcement Act of 2006, a bipartisan bill, sponsored by Congressman Fred Upton from Michigan. The Act doesn’t change the broadcast decency standards currently on the books. However, according to the Federal Communications Commission, it gives it the means to enforce the standards more effectively by levying READ MORE »

Tuesday, November 1, 2005

Need For Transparency To Meet FCC Guidelines In Radio Media Relations

On April 13, 2005, the FCC released a public notice informing broadcast licensees, cable operators, and others that air video news releases (VNRs) and all entities and individuals involved in the production and provision of this material, of their respective disclosure responsibilities under the Commission’s sponsorship identification rules. The provision requires that licensees and operators READ MORE »

Monday, November 22, 2004

Making the Case for Education

Just two weeks after the American Federation of Teachers’ (AFT) annual conference in Washington, D.C., delegates traveled to Boston for the Democratic National Convention. Education has always been a critical issue, especially during election time. So for the AFT Convention, state presidents from the AFT reported back to their states via radio interviews about the READ MORE »

Wednesday, September 22, 2004

The Politics of Politics

With the pending presidential elections, the political climate has been raised dramatically in the country, but what political stories are being heard on radio? Radio stations are apt to discuss policy with groups who might have political objectives, as long as there is a strong local tie to their state and issues affecting their listener. READ MORE »

Sunday, August 22, 2004

Heat from the FCC Fuels Firing on Radio

As we continue our ongoing look at the actions of the Federal Communications Commission (FCC), we find that the organization is undergoing an enforcement wave of its policies to protect consumers and cracking down on broadcast companies and their programming. Radio companies are being fined heavily for on-air content considered unacceptable, obscene and offensive. In READ MORE »