Broadcast Resources

Posts Tagged ‘PR’

Friday, March 20, 2015

Introverts in PR: An Unexpected Success Story

David L. Remund, Ph.D., APR, wrote an excellent article featured in the March edition of Public Relations Tactics, “Introverts in an Extroverted Profession.” Remund, in addition to being a distinguished communications professional and a professor of PR at the University of Oregon, is an introvert. In his piece, Remund identifies some common introvert traits and READ MORE »

Friday, February 20, 2015

Breaking Down the 2014 Midterm Elections

The results were clear: a strong majority of  Americans (six out of ten) wanted Congress to approve a budget agreement to avoid a government shutdown, which they also agreed would be bad for the country, according to a CNN/ORC International Poll released on Monday, September 30, 2013. Yet, mere hours later, that exact thing happened. READ MORE »

Monday, February 9, 2015

Join PRSA-NCC for “How to Get Your Story on the Air” on Wednesday, February 18 at 8:00 a.m.

  Advanced technology and social media have irrevocably altered the news gathering landscape. The changes are particularly stark in broadcast journalism, making placement of big TV and radio stories even more difficult than in the past. How do the PR pros do it? And what are broadcast journalists looking for from PR professionals? This event READ MORE »

Tuesday, January 13, 2015

Social Media CHANGES to Make in 2015

With January well under way, we are settled back in to our busy professional lives and beginning to implement our New Year’s resolutions. It’s likely that some of our professional resolutions are geared towards increasing engagement for our organization – whether it’s with members, the Hill, or reporters. It is important to look at our READ MORE »

Thursday, January 8, 2015

Attn: Rules for Capturing Your Audience’s Attention and Keeping It

How much time do we really have? As professional communicators we know there’s a small window of time to spark our readers’ interest and hope that they’ll continue reading. Communication theorist Clay Schoenfeld suggested the 30-second, 3-minute, 30-minute rule when assessing how long someone actually spends on text. In other words, there are lookers, skimmers READ MORE »

Tuesday, January 6, 2015

#Social #Media #Mistakes #NOT #to #Make #in #2015

Happy New Year! (In case you haven’t heard it enough.) As most professionals make their way back to work after this holiday season with “new year, new me” mantras, their businesses and organizations call for the same type of revitalizing energy. As the ever-changing PR world rotates, the start of a new year is the READ MORE »

Monday, January 5, 2015

Join PRSA-NCC for “How to Leverage Tomorrow’s News Today and Reach Communications Goals”

Breaking stories like the Ebola outbreak, or annual milestones like the State of the Union offer communicators unbeatable earned media opportunities. But how do the pros do it? And how can you quickly seize opportunities tied to big news stories to gain attention and awareness for your organization and its goals? You will learn how READ MORE »

Tuesday, November 25, 2014

Six Traits of Successful People

“Key to success” is a phrase we hear so often that it has become an American idiom. While there’s no definitive formula or ingredient for professional success, Robert Greene, author of The 48 Laws of Power, seems to be getting closer to the answers we desire. In a recent Fast Company article, Greene reveals research READ MORE »

Thursday, November 20, 2014

Beyond the Basics: Strengthen Your LinkedIn Profile

Having grown from a mere 4,500 users in its first month of operation to now more than 332,000,000 users in 200 countries and territories worldwide, LinkedIn dominates online professional networking. Of course most of us in PR are on LinkedIn by now, but how strong is your profile? Does your home page say beginner, intermediate, READ MORE »

Tuesday, October 28, 2014

Retrain Your Brain: “Are We Really Effective PR People or Just Busy?”

“I have so much going on, I just can’t keep up! I have a pitch to write, a news release to send out, media contacts to reach out to and an event to manage. I’m drowning in the mountain of paper on my desk and I have meetings all day!” We’ve all been there. Sometimes READ MORE »