Broadcast Resources

Posts Tagged ‘PR’

Friday, April 11, 2014

A PR Case Study: Dove Real Beauty Campaign

For decades, the media has portrayed the idea of a “beautiful woman” as something completely fake.  Whether it’s in a magazine or on a commercial, almost every single one of these women have been photo-shopped or modified to some extent; some a lot more extreme than others.  One brand in particular decided to take a READ MORE »

Wednesday, April 9, 2014

Keys Indicators Show Social Media Delivers Results

The social media explosion has forced media outlets to change the way they do business. People are no longer waiting until the 5:00 p.m. news for the latest headlines, they want their news now! As the Pew Research Center found, more consumers are interacting with news organizations digitally. Whether it be through Facebook or The READ MORE »

Tuesday, April 8, 2014

Growth in Digital Reporting – What that Means to News Gatherers, News Watchers and News Suppliers

As print newsrooms shrink and broadcast reporters are stretched to the limit trying to produce more content with fewer and fewer staff, digital journalists are like busy bees, swarming around major news events, and breaking new ground. They are part of a growing field, much of which exploded in the last year. Who are these READ MORE »

Thursday, March 27, 2014

A PR Case Study: Share a Coke

The world we live in today hovers around the digital space, and the way we connect with one another continues to evolve.  It might seem as though the more people we connect with online, the fewer we actually see in real life.  Coca Cola, the world’s largest beverage company, noticed this and decided to adapt READ MORE »

Friday, March 21, 2014

A PR Case Study: Susan G. Komen and Planned Parenthood

Did you know that 1 in every 8 women in the United States will develop invasive breast cancer over the course of her lifetime?  This statistic may scare many of us, and remind us that we and those we love should receive regular mammograms at least every two years. As PR professionals know, a company’s READ MORE »

Friday, March 14, 2014

A PR Case Study: Red Bull Stratos

In 2005, one of the most successful PR stunts began.  Red Bull and Austrian skydiver and base jumper Felix Baumgartner began groundwork for a stratospheric freefall planned to exceed human limits.  Then, seven years later, on October 14, 2012, Baumgartner rose to 128,000 feet in a stratospheric balloon and completed a freefall jump that had READ MORE »

Wednesday, March 12, 2014

Triumphs and Slip-ups: An Introduction to our Next Blog Series

Have you ever heard a story on the radio, seen a commercial on TV, or followed a trending hashtag that completely captivates you and urges you to instantly indulge in the company or the company’s product?  That urge is a sure sign of successful PR.  Over the next few weeks we will be providing examples READ MORE »

Tuesday, February 4, 2014

Join PRSA on Wednesday, February 19 for “How Google Changed the Press Release, And What You Need to Know About It”

By now everyone knows that Google changed press release visibility in 2013.  So what’s left?  What are the new rules (and tools) for crafting and distributing news releases and content that engages and activates your key audiences? Panelists Will Include:   Serena Ehrlich:  Director, Social & Evolving Media, Business Wire Anthony Shop:  Co-founder, Social Driver READ MORE »

Monday, December 9, 2013

How to Deal with the Aftermath of Scandals

It is amusing to me that if we could all call upon Olivia Pope from television’s SCANDAL to magically resolve our crises, our reputations could be turned around in a mere 45 minutes.  In the absence of that, here’s what experts such as Ed Cafassos’ propose.  His article “After the Crisis: Managing the ‘Scandal Attention READ MORE »

Wednesday, December 4, 2013

Preparing Students in the Classroom for the PR Workplace

Just before graduation, I asked myself many times how I can really be best prepared for my future work place.  Being in an internship right now, I certainly decided for myself that my university education is not going to be enough to be optimally prepared to tackle real life work place issues.  But, how can READ MORE »

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