Broadcast Resources

Posts Tagged ‘PR’

Wednesday, September 13, 2017

Looking Ahead: Predicting Public Relations and Media Trends for 2018

The past two years have been filled with unpredictable elections and outcomes, and changing media relationships and trends. With all of this uncertainty, making any type of prediction of the future can be difficult, especially in the ever-changing field of public relations. And yet, here it is, predictions for public relations and media trends for READ MORE »

Monday, June 12, 2017

A Public Relations Strategist Review: What Makes a Thought Leader and How to Help Your Clients Get There

In today’s competitive business environment, it can be difficult for businesses or organizations stand out. One surefire way to grasp the attention of customers is establish yourself and your business as a thought leader. In The Public Relations Strategist, Erica Tursi discusses not only what makes a thought leader but how we as PR professionals READ MORE »

Thursday, June 1, 2017

Why Small-to-Medium Businesses Need PR: A PR Daily Review

For many small medium businesses (SMBs) PR is an underappreciated tool. This can be attributed to various misconceptions about PR and it’s uses. In Ragan’s PR Daily, Tammiann How outlines the three most important reasons SMBs should utilize PR: PR can boost your offerings: SMBs typically focus on “upfront methods of gaining traction” due to READ MORE »

Monday, April 4, 2016

PR Tactics Review: “Adding It All Up: Why ‘I Hate Math’ Needs to Be Removed from the PR Lexicon”

In last month’s issue of PR Tactics, James R. Jaye, APR gives his testimony as to why communications professionals should embrace math in their careers. After continuously hearing the “I hate math” mantra in the PR world, Jaye urges professionals to understand that maintaining a basic grasp of math and financial skills is not as hard as READ MORE »

Thursday, January 28, 2016

PR Tactics Review: Keeping the Clients You’ve Worked So Hard to Win

No matter your role in your organization, you likely understand the amount of work and strategy that go into creating new business opportunities for the company. And not only creating that opportunity, but keeping it. D.C.-based PR professional Mike Fulton writes about strategies for winning and keeping clients in this month’s PR Tactics. After being READ MORE »

Friday, January 8, 2016

5 Tips to Save your PR Dollars This Year

Now that you’re back in the swing of things in 2016, you may be looking at your bottom line and saying to yourself, “How can we save smarter?” Now is the time to reassess. The Business Journals offers smarter ways to save than cutting your PR services. We took a closer look at 5 of READ MORE »

Thursday, July 2, 2015

PR Tactics Review: Managing Up for the Proactive Young Professional

As I transition out of college life, it’s time to start prepping myself for the “real world.” Gone are the summers of sitting by the pool every day, sleeping until noon and late night hangouts with friends on a weeknight. Now, I consider staying up past 11:00 p.m. to be a “late night,” my idea READ MORE »

Friday, May 1, 2015

Crisis PR in Sports: How One Owner’s Sensitivity Saved His Team in an Amazing Coincidence

PR Daily contributor Kevin Allen did a great job of pointing out some recent PR challenges in the world of professional sports and how different organizations are handling them. While the New York Yankee’s controversial slugger Alex Rodriguez’s upcoming career milestone threatens to bring back echoes of Major League Baseball’s steroid-fueled PR nightmare, the Baltimore Orioles READ MORE »

Wednesday, April 15, 2015

Video: Explaining Media Markets

How are media markets defined, and how are their rankings used by PR professionals? Susan Matthews Apgood, president and co-founder of News Generation, explains how these markets are ranked and how we use this information in our media relations practice.

Friday, April 3, 2015

Case Study in Crisis Communications: Governor Mike Pence and the Religious Freedom Restoration Act

“Heavens no,” said a tired, yet defiant Governor Mike Pence when asked by a reporter if he anticipated the backlash from Indiana’s recently enacted religious freedom law. The honest remark from the polished conservative captured the feelings of a man whose life has been turned upside down in the past week. Plainly dedicated to improving Indiana’s READ MORE »