Broadcast Resources

Posts Tagged ‘PR’

Wednesday, July 16, 2014

Building Your Career with the Help of Technology: Pinterest for PR

From finding the perfect party decoration D-I-Y to a place for companies to foster their brand image, creative social media site and app Pinterest promises to spark your interest. Founded by Ben Silbermann, a Yale graduate and childhood bug collector, and Evan Sharp, a Columbia educated architect, Pinterest has captivated everyone from artsy moms to READ MORE »

Wednesday, July 9, 2014

Building Your Career with the Help of Technology: 4 Platforms to Continue Your PR Development Online

You’re never too old or too experienced to brush up on evolving career skills. Continued professional development is what keeps PR professionals innovative, flexible and ahead of trends. You may have degree after degree, or even your APR certification, but PR strategies and methods change constantly. Don’t get left behind! One thing you can always READ MORE »

Wednesday, June 25, 2014

Building Your Career with the Help of Technology: Instagram for PR

If a photo is worth 1,000 words and PR professionals constantly strive to be concise, why not give visual communication a shot? Instagram flashed onto the scene in October 2010 as a canvas for the public’s creativity. Now, in its fourth year, professionals in multiple fields are starting to use it as a promotional collage READ MORE »

Friday, June 20, 2014

June’s PR Tactics Highlights the Importance of a Good Story

Deemed “the leaders in broadcast communications,” the News Generation team scrambled the morning of a radio media tour to secure an additional interview as one of their reporters had to cancel due to an unforeseen emergency. NG team members frantically sent emails and made calls to their network of reporters in the hope that they READ MORE »

Thursday, June 12, 2014

Writers React to AP Stylebook’s Drastic Change on “More Than” and “Over” Rules

  “I spent over 20 minutes reading articles that slammed the AP Stylebook for this ridiculous change.” — Three months ago, that sentence would have been incorrect and many PR professionals are wishing AP would leave American grammar alone. The AP Stylebook has recently ruled that more than and over may be used interchangeably to READ MORE »

Friday, April 11, 2014

A PR Case Study: Dove Real Beauty Campaign

For decades, the media has portrayed the idea of a “beautiful woman” as something completely fake.  Whether it’s in a magazine or on a commercial, almost every single one of these women have been photo-shopped or modified to some extent; some a lot more extreme than others.  One brand in particular decided to take a READ MORE »

Wednesday, April 9, 2014

Keys Indicators Show Social Media Delivers Results

The social media explosion has forced media outlets to change the way they do business. People are no longer waiting until the 5:00 p.m. news for the latest headlines, they want their news now! As the Pew Research Center found, more consumers are interacting with news organizations digitally. Whether it be through Facebook or The READ MORE »

Tuesday, April 8, 2014

Growth in Digital Reporting – What that Means to News Gatherers, News Watchers and News Suppliers

As print newsrooms shrink and broadcast reporters are stretched to the limit trying to produce more content with fewer and fewer staff, digital journalists are like busy bees, swarming around major news events, and breaking new ground. They are part of a growing field, much of which exploded in the last year. Who are these READ MORE »

Thursday, March 27, 2014

A PR Case Study: Share a Coke

The world we live in today hovers around the digital space, and the way we connect with one another continues to evolve.  It might seem as though the more people we connect with online, the fewer we actually see in real life.  Coca Cola, the world’s largest beverage company, noticed this and decided to adapt READ MORE »

Friday, March 21, 2014

A PR Case Study: Susan G. Komen and Planned Parenthood

Did you know that 1 in every 8 women in the United States will develop invasive breast cancer over the course of her lifetime?  This statistic may scare many of us, and remind us that we and those we love should receive regular mammograms at least every two years. As PR professionals know, a company’s READ MORE »

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