Broadcast Resources

Posts Tagged ‘PR’

Thursday, July 2, 2015

PR Tactics Review: Managing Up for the Proactive Young Professional

As I transition out of college life, it’s time to start prepping myself for the “real world.” Gone are the summers of sitting by the pool every day, sleeping until noon and late night hangouts with friends on a weeknight. Now, I consider staying up past 11:00 p.m. to be a “late night,” my idea READ MORE »

Friday, May 1, 2015

Crisis PR in Sports: How One Owner’s Sensitivity Saved His Team in an Amazing Coincidence

PR Daily contributor Kevin Allen did a great job of pointing out some recent PR challenges in the world of professional sports and how different organizations are handling them. While the New York Yankee’s controversial slugger Alex Rodriguez’s upcoming career milestone threatens to bring back echoes of Major League Baseball’s steroid-fueled PR nightmare, the Baltimore Orioles READ MORE »

Wednesday, April 15, 2015

Video: Explaining Media Markets

How are media markets defined, and how are their rankings used by PR professionals? Susan Matthews Apgood, president and co-founder of News Generation, explains how these markets are ranked and how we use this information in our media relations practice.

Friday, April 3, 2015

Case Study in Crisis Communications: Governor Mike Pence and the Religious Freedom Restoration Act

“Heavens no,” said a tired, yet defiant Governor Mike Pence when asked by a reporter if he anticipated the backlash from Indiana’s recently enacted religious freedom law. The honest remark from the polished conservative captured the feelings of a man whose life has been turned upside down in the past week. Plainly dedicated to improving Indiana’s READ MORE »

Friday, March 20, 2015

Introverts in PR: An Unexpected Success Story

David L. Remund, Ph.D., APR, wrote an excellent article featured in the March edition of Public Relations Tactics, “Introverts in an Extroverted Profession.” Remund, in addition to being a distinguished communications professional and a professor of PR at the University of Oregon, is an introvert. In his piece, Remund identifies some common introvert traits and READ MORE »

Friday, February 20, 2015

Breaking Down the 2014 Midterm Elections

The results were clear: a strong majority of  Americans (six out of ten) wanted Congress to approve a budget agreement to avoid a government shutdown, which they also agreed would be bad for the country, according to a CNN/ORC International Poll released on Monday, September 30, 2013. Yet, mere hours later, that exact thing happened. READ MORE »

Monday, February 9, 2015

Join PRSA-NCC for “How to Get Your Story on the Air” on Wednesday, February 18 at 8:00 a.m.

  Advanced technology and social media have irrevocably altered the news gathering landscape. The changes are particularly stark in broadcast journalism, making placement of big TV and radio stories even more difficult than in the past. How do the PR pros do it? And what are broadcast journalists looking for from PR professionals? This event READ MORE »

Tuesday, January 13, 2015

Social Media CHANGES to Make in 2015

With January well under way, we are settled back in to our busy professional lives and beginning to implement our New Year’s resolutions. It’s likely that some of our professional resolutions are geared towards increasing engagement for our organization – whether it’s with members, the Hill, or reporters. It is important to look at our READ MORE »

Thursday, January 8, 2015

Attn: Rules for Capturing Your Audience’s Attention and Keeping It

How much time do we really have? As professional communicators we know there’s a small window of time to spark our readers’ interest and hope that they’ll continue reading. Communication theorist Clay Schoenfeld suggested the 30-second, 3-minute, 30-minute rule when assessing how long someone actually spends on text. In other words, there are lookers, skimmers READ MORE »

Tuesday, January 6, 2015

#Social #Media #Mistakes #NOT #to #Make #in #2015

Happy New Year! (In case you haven’t heard it enough.) As most professionals make their way back to work after this holiday season with “new year, new me” mantras, their businesses and organizations call for the same type of revitalizing energy. As the ever-changing PR world rotates, the start of a new year is the READ MORE »