News Generation: Radio and TV Media Relations

In an age where the public is increasingly using digital media, there is a higher demand for visual content. As real-time news and events can be posted to social media and consumed almost immediately, the public is demanding graphics accompanied with status updates and stories. “We are living in a world where a camera is READ MORE »

In the last blog post, we explored and confirmed that the Millennial Generation is still reachable through traditional media, but strategizing how to target this specific demographic can be tricky. It needs to be understood that while Millennials are primary buying prospects for many companies, the same, old and recycled marketing strategies that have been READ MORE »

At first glance, it might seem that the millennial generation is never unplugged; their ear buds stuck in, cell phone in hand and thumbs typing 80 words a minute. Take a second look, and you will see that some are reading newspapers on the bus ride to school or a magazine on an airplane. It READ MORE »

There’s no denying that as PR professionals, controlling multiple media outlets is no walk in the park. Imagine if it was your job to handle hundreds of reporters who all want to interview NFL superstar Ray Lewis during Super Bowl week. Kevin Byrne, senior vice president, Public and Community Relations for the Baltimore Ravens spoke READ MORE »

We counsel our senior management and clients on a daily basis on how to communicate effectively with key stakeholders, yet when it comes to our own personal communications, we can occasionally fall short. PRSA-NCC presents “Effective Organizational Communications,” an interactive workshop where you will understand your own communication style and how to adapt it to READ MORE »

In the world of communications, the Radio Media Tour is a tried and true media relations tactic that still holds up well on both sides of the communications equation, with both communicators and the media.  That said, it’s not always the right tool to deploy and we are often asked to review when radio media READ MORE »

As 2013 heats up, media trends are beginning to change.  As experts predict the future, PR professionals must decide which old media developments to stick to and which to new ones embrace.  Not only do clients expect this, but they depend on the hottest media trends of the year.  Here’s a peek at what’s new READ MORE »

While some believe this is the “Most Wonderful Time of the Year,” it can be a particular stressful for public relations professionals.  There can be so much to balance, including staying on a reporter’s “nice list.” To insure you do here are some tips from Katherine Connors from her article 5 ways to stay on READ MORE »

The Presidential Election of 2012 may be over, along with its debates and differing points of view, but the issues of the 2012 election are just beginning to take on life and play out in the daily local and national newscasts of 2013. Several organizations, including the Poynter Institute, have completed studies on some of the important READ MORE »

Proficient writing skills are absolutely essential in the world of public relations. Your words must be compelling and precise to make a truly meaningful impact. To help PR professionals improve their writing skills, the PRSA-NCC Professional Development Committee is hosting, “Put More Power and Precision in Your PR/PA Writing”, an acclaimed workshop held twice annually. READ MORE »