Broadcast Resources

Posts Tagged ‘PR’

Monday, April 4, 2016

PR Tactics Review: “Adding It All Up: Why ‘I Hate Math’ Needs to Be Removed from the PR Lexicon”

In last month’s issue of PR Tactics, James R. Jaye, APR gives his testimony as to why communications professionals should embrace math in their careers. After continuously hearing the “I hate math” mantra in the PR world, Jaye urges professionals to understand that maintaining a basic grasp of math and financial skills is not as hard as READ MORE »

Thursday, January 28, 2016

PR Tactics Review: Keeping the Clients You’ve Worked So Hard to Win

No matter your role in your organization, you likely understand the amount of work and strategy that go into creating new business opportunities for the company. And not only creating that opportunity, but keeping it. D.C.-based PR professional Mike Fulton writes about strategies for winning and keeping clients in this month’s PR Tactics. After being READ MORE »

Friday, January 8, 2016

5 Tips to Save your PR Dollars This Year

Now that you’re back in the swing of things in 2016, you may be looking at your bottom line and saying to yourself, “How can we save smarter?” Now is the time to reassess. The Business Journals offers smarter ways to save than cutting your PR services. We took a closer look at 5 of READ MORE »

Thursday, July 2, 2015

PR Tactics Review: Managing Up for the Proactive Young Professional

As I transition out of college life, it’s time to start prepping myself for the “real world.” Gone are the summers of sitting by the pool every day, sleeping until noon and late night hangouts with friends on a weeknight. Now, I consider staying up past 11:00 p.m. to be a “late night,” my idea READ MORE »

Friday, May 1, 2015

Crisis PR in Sports: How One Owner’s Sensitivity Saved His Team in an Amazing Coincidence

PR Daily contributor Kevin Allen did a great job of pointing out some recent PR challenges in the world of professional sports and how different organizations are handling them. While the New York Yankee’s controversial slugger Alex Rodriguez’s upcoming career milestone threatens to bring back echoes of Major League Baseball’s steroid-fueled PR nightmare, the Baltimore Orioles READ MORE »

Wednesday, April 15, 2015

Video: Explaining Media Markets

How are media markets defined, and how are their rankings used by PR professionals? Susan Matthews Apgood, president and co-founder of News Generation, explains how these markets are ranked and how we use this information in our media relations practice.

Friday, April 3, 2015

Case Study in Crisis Communications: Governor Mike Pence and the Religious Freedom Restoration Act

“Heavens no,” said a tired, yet defiant Governor Mike Pence when asked by a reporter if he anticipated the backlash from Indiana’s recently enacted religious freedom law. The honest remark from the polished conservative captured the feelings of a man whose life has been turned upside down in the past week. Plainly dedicated to improving Indiana’s READ MORE »

Friday, March 20, 2015

Introverts in PR: An Unexpected Success Story

David L. Remund, Ph.D., APR, wrote an excellent article featured in the March edition of Public Relations Tactics, “Introverts in an Extroverted Profession.” Remund, in addition to being a distinguished communications professional and a professor of PR at the University of Oregon, is an introvert. In his piece, Remund identifies some common introvert traits and READ MORE »

Friday, February 20, 2015

Breaking Down the 2014 Midterm Elections

The results were clear: a strong majority of  Americans (six out of ten) wanted Congress to approve a budget agreement to avoid a government shutdown, which they also agreed would be bad for the country, according to a CNN/ORC International Poll released on Monday, September 30, 2013. Yet, mere hours later, that exact thing happened. READ MORE »

Monday, February 9, 2015

Join PRSA-NCC for “How to Get Your Story on the Air” on Wednesday, February 18 at 8:00 a.m.

  Advanced technology and social media have irrevocably altered the news gathering landscape. The changes are particularly stark in broadcast journalism, making placement of big TV and radio stories even more difficult than in the past. How do the PR pros do it? And what are broadcast journalists looking for from PR professionals? This event READ MORE »