Broadcast Resources

Posts Tagged ‘PR’

Thursday, November 20, 2014

Beyond the Basics: Strengthen Your LinkedIn Profile

Having grown from a mere 4,500 users in its first month of operation to now more than 332,000,000 users in 200 countries and territories worldwide, LinkedIn dominates online professional networking. Of course most of us in PR are on LinkedIn by now, but how strong is your profile? Does your home page say beginner, intermediate, READ MORE »

Tuesday, October 28, 2014

Retrain Your Brain: “Are We Really Effective PR People or Just Busy?”

“I have so much going on, I just can’t keep up! I have a pitch to write, a news release to send out, media contacts to reach out to and an event to manage. I’m drowning in the mountain of paper on my desk and I have meetings all day!” We’ve all been there. Sometimes READ MORE »

Thursday, October 23, 2014

PR Industry Spotlight: Nonprofit Communications

Communication efforts in the nonprofit sector are very dynamic. Nonprofit communicators are experts at doing a lot with a little. Despite common battles with budget limitations and short staffing, nonprofit public relations is at the core of maintaining good relationships with donors, legislators, the community and the people they serve. The diverse publics that a READ MORE »

Wednesday, October 15, 2014

PR Industry Spotlight: Public Affairs

Influencing and shaping legislation, rolling out new public policy programs, producing brochures to generate community awareness, and so much more, these are all duties that fall under governmental public relations, aka “public affairs.” The 1913 Gillett Amendment regulated the “politics of communication” because people weren’t keen on the persuasive influence of public relations in government. READ MORE »

Thursday, August 14, 2014

Millennials & What They Can Do for PR

Answering the question, what characterizes Millennials continues to be a challenge. “The new blog dcist recently summarized that people often label Millennials as, ‘competitive and attention-seeking; liars; confused about politics, finances and culture; risk-averse; absolutely screwed; narcissistic, or possibly the greatest generation; cynical do-gooders; the best workers; and are clueless about the job market.’” – READ MORE »

Wednesday, August 13, 2014

Pitching Report: African Americans, Hispanics and Radio

In the media industry, trends constantly change with the introduction of new technologies. However, radio is one outlet that has stood the test of time and is flourishing. Today, 92 percent of all Americans (about 244 million) ages 12 and older listen to the radio in an average week. Older generations used radio newscasts as READ MORE »

Wednesday, August 13, 2014

Building Your Career with the Help of Technology: Trying to Keep Up

“It has become appallingly obvious that our technology has exceeded our humanity.” – Albert Einstein Whether or not you agree with Einstein’s food for thought, we can all admit that the technology revolution has transformed the way we live. It has expanded our universe more than we could’ve ever imagined, changed the way we communicate READ MORE »

Monday, August 11, 2014

Videos: The News Generation Team Talks PR Ethics in Three-Part Series

Ethics is a hot topic in the public relations industry. Deciding what is ethical or unethical can be difficult in sticky situations. Susan Apgood, Jeff Gibbons and Kelsey Pospisil of the News Generation team share their guiding professional ethical principles and how they live by them in this first video of a three-part ethics series. READ MORE »

Thursday, August 7, 2014

Join PRSA-NCC for “Creating PR Magic…on a Shoestring Budget”

Join PRSA-NCC for “Creating PR Magic…on a Shoestring Budget: What every PR practitioner needs to know about how to conduct effective communications with today’s high expectations and limited resources” on Wedesnday, August 13 from 8:00 to 10:00 a.m. at the U.S. Navy Memorial. The boom days of lucrative PR budgets are long gone. Making every READ MORE »

Wednesday, August 6, 2014

Building Your Career with the Help of Technology: Gadgets and Gizmos for PR Pros

As summer starts to slip away, large retailers are beginning to promote blowout back-to-school sales. Though they’re geared toward prepping kids for their return to the classroom, who says adults can’t participate? Somewhere in the midst of pencils, pens and notebooks, you can often find tech items on sale too. As long as you’re okay READ MORE »