Broadcast Resources

Posts Tagged ‘PR’

Tuesday, January 13, 2015

Social Media CHANGES to Make in 2015

With January well under way, we are settled back in to our busy professional lives and beginning to implement our New Year’s resolutions. It’s likely that some of our professional resolutions are geared towards increasing engagement for our organization – whether it’s with members, the Hill, or reporters. It is important to look at our READ MORE »

Thursday, January 8, 2015

Attn: Rules for Capturing Your Audience’s Attention and Keeping It

How much time do we really have? As professional communicators we know there’s a small window of time to spark our readers’ interest and hope that they’ll continue reading. Communication theorist Clay Schoenfeld suggested the 30-second, 3-minute, 30-minute rule when assessing how long someone actually spends on text. In other words, there are lookers, skimmers READ MORE »

Tuesday, January 6, 2015

#Social #Media #Mistakes #NOT #to #Make #in #2015

Happy New Year! (In case you haven’t heard it enough.) As most professionals make their way back to work after this holiday season with “new year, new me” mantras, their businesses and organizations call for the same type of revitalizing energy. As the ever-changing PR world rotates, the start of a new year is the READ MORE »

Monday, January 5, 2015

Join PRSA-NCC for “How to Leverage Tomorrow’s News Today and Reach Communications Goals”

Breaking stories like the Ebola outbreak, or annual milestones like the State of the Union offer communicators unbeatable earned media opportunities. But how do the pros do it? And how can you quickly seize opportunities tied to big news stories to gain attention and awareness for your organization and its goals? You will learn how READ MORE »

Tuesday, November 25, 2014

Six Traits of Successful People

“Key to success” is a phrase we hear so often that it has become an American idiom. While there’s no definitive formula or ingredient for professional success, Robert Greene, author of The 48 Laws of Power, seems to be getting closer to the answers we desire. In a recent Fast Company article, Greene reveals research READ MORE »

Thursday, November 20, 2014

Beyond the Basics: Strengthen Your LinkedIn Profile

Having grown from a mere 4,500 users in its first month of operation to now more than 332,000,000 users in 200 countries and territories worldwide, LinkedIn dominates online professional networking. Of course most of us in PR are on LinkedIn by now, but how strong is your profile? Does your home page say beginner, intermediate, READ MORE »

Tuesday, October 28, 2014

Retrain Your Brain: “Are We Really Effective PR People or Just Busy?”

“I have so much going on, I just can’t keep up! I have a pitch to write, a news release to send out, media contacts to reach out to and an event to manage. I’m drowning in the mountain of paper on my desk and I have meetings all day!” We’ve all been there. Sometimes READ MORE »

Thursday, October 23, 2014

PR Industry Spotlight: Nonprofit Communications

Communication efforts in the nonprofit sector are very dynamic. Nonprofit communicators are experts at doing a lot with a little. Despite common battles with budget limitations and short staffing, nonprofit public relations is at the core of maintaining good relationships with donors, legislators, the community and the people they serve. The diverse publics that a READ MORE »

Wednesday, October 15, 2014

PR Industry Spotlight: Public Affairs

Influencing and shaping legislation, rolling out new public policy programs, producing brochures to generate community awareness, and so much more, these are all duties that fall under governmental public relations, aka “public affairs.” The 1913 Gillett Amendment regulated the “politics of communication” because people weren’t keen on the persuasive influence of public relations in government. READ MORE »

Thursday, August 14, 2014

Millennials & What They Can Do for PR

Answering the question, what characterizes Millennials continues to be a challenge. “The new blog dcist recently summarized that people often label Millennials as, ‘competitive and attention-seeking; liars; confused about politics, finances and culture; risk-averse; absolutely screwed; narcissistic, or possibly the greatest generation; cynical do-gooders; the best workers; and are clueless about the job market.’” – READ MORE »