Posts Tagged ‘PSA’
Monday, February 25, 2013
Case Study: Lewy Body Dementia Association Uses Star Power to Raise Awareness of Debilitating Disease
How do you make the most of star power when building Awareness? The Lewy Body Dementia Association (LBDA) maximized a unique opportunity when they formed a timely alliance with the Starz Network’s critically-acclaimed original television series, “Boss,” after the lead character, portrayed by Golden Globe® and Emmy® Award-winning actor Kelsey Grammer, was diagnosed with the READ MORE »
Thursday, January 3, 2013
Feed the Hungry by Fueling the Media
At the start of each year, many of us make resolutions to change up some aspect of our lives with the goal of doing better and feeling better in the New Year. The top resolutions, not surprisingly, fall around the big self-help bucket and include such things as diet and exercise, reducing stress, working on READ MORE »
Wednesday, August 11, 2010
The Latest Radio Trend: Promotions & Public Service Announcements
As media budgets tighten, those of us working in the radio industry have noticed some interesting trends as they relate to both on-air broadcast and those seeking to earn airtime. While there continue to be opportunities in news, talk show and public affairs programs through media relations work, other on-air opportunities can provide novel ways READ MORE »
Monday, December 10, 2007
Preferences for PSA Pitching
A survey completed in August of 2007 of 75 randomly sampled radio Public Service Announcement (PSA) Directors in the top-75 markets, finds only ten percent of stations are exclusively using prerecorded PSAs, with thirty-seven percent using a combination of both scripted and prerecorded PSAs. Fifty-three percent of stations prefer only the scripted version of public READ MORE »
Wednesday, December 22, 2004
Stations Across the Country have PSA Rotation, Despite No FCC Requirement
A new survey of 50 randomly sampled radio PSA directors in the top-50 markets, finds that 100% of stations surveyed have public service announcement rotation, with 78% having between one and ten PSA slots to fill in a typical week. Thirty percent of stations now use MP3s exclusively for the PSA content, with 46% still READ MORE »
Saturday, March 22, 2003
How Technology Can Help Advance PSA Messages
What if you or one of your clients represent a nonprofit organization that has a great issue and you want to tap into radio’s potential to advance your important call to action? What’s the best way to get your public service announcement (PSA) to stations and track who is using it? Would you like more READ MORE »