News Generation: Radio and TV Media Relations

Bostonians have already begun to show their strong resiliency following the horrific explosions during the Boston Marathon.  Natives and visitors have been working together to provide support and care to those injured, and to the families that have lost loved ones.  Patriots’ Day, an exclusive Massachusetts annual holiday celebrating the Marathon, had turned somber after READ MORE »

We conducted a survey of radio stations in September of 2012, and it confirmed that stations are still committed to more in-depth explorations of topics important to their local communities.  One hundred percent of the 25 stations surveyed provide a public affairs or longer form community talk shows in their programming.  But those shows operate READ MORE »

In an effort to continually educate the PR industry about broadcast media relations, in our newly launched video, we highlight the importance and functionality of PSAs on radio and television stations.   ”A public service announcement is an audio file, video file, or a script that radio and television stations use to raise awareness about a READ MORE »

When it comes to the broadcast industry, there is one thing for certain: consumers want news that is relevant to them. Rather than contribute to the fuzzy world of “guaranteed placements,” more commonly known as advertisements, our focus has always been and will always be on securing earned media placements. The difference between paid and READ MORE »

Admittedly, we are pretty serious research geeks here at News Generation.  We love to pour through station facts and stats and see what interesting tidbits we can uncover.  Twice a year, with the help of fresh Arbitron data, we happily update all key stats and facts and share them on our website in our Broadcast READ MORE »

In April 2012, we once again tapped into radio’s collective brain power, surveying stations about what topics and themes have been driving station coverage for the last year.  We also probed content preferences, an area we touched on in our Winter 2011 survey.  Seventy-five news and talk stations representing the top-50 media markets graciously gave READ MORE »

“We’ll be right back with your questions or comments, so don’t go away!”  That’s a phrase we hear more and more as we tune into our favorite radio talk show.  And we look forward to hearing the questions, hoping a fellow listener will be brave enough to call in and ask our question for us.  READ MORE »

In the last year, radio networks and stations have jumped on the podcasting bandwagon to keep their listener base tuned in throughout the day. With the addition of podcasts, radio networks and stations not only have 24-hours of content to fill on the airwaves, now they have to find interesting content for their stations’ podcast READ MORE »

Morning drive talk shows are beginning to limit their topic focus. Recent contact with producers across the country has revealed a tendency to be more conscious of content as it relates to the listening audience. News and talk stations are refining their content to include primarily breaking news and headline stories, leaving the entertainment and READ MORE »

As American consumers continue to seek media that is convenient and accessible anywhere at anytime, broadcasters must look at the new technology of streaming audio content, podcasting and MP3 streaming as a way to capture the increasing number of consumers who use the Internet for audio content. In a recent survey of 50 news, talk READ MORE »