Broadcast Resources

Posts Tagged ‘radio stations’

Monday, February 8, 2016

How Will Virtual Reality Transform PR and Journalism?

Last November, when the New York Times sent readers a virtual reality viewer and access to a 10-minute video with one of its Sunday papers, it showed how the technology was beginning to change journalism. Simply defined, virtual reality (VR) is “an artificial world that consists of images and sounds created by a computer.”  In an READ MORE »

Friday, March 28, 2014

Which Radio Stations Are Most Profitable?

It was recently announced that local Washington, D.C.-based radio station, WTOP-FM, generated the most revenue of any local radio station in the country in 2013.  For the fourth year in a row, the Hubbard Radio-owned station remained the top revenue producer.  Along with the traditional over-the-air model, WTOP successfully engages audiences digitally as well. In READ MORE »

Wednesday, December 18, 2013

Planning for the Year Ahead: Previewing the News of 2014

We recently conducted a survey to better understand the content needs of our broadcast media partners to utilize for our own operational purposes to help make their jobs a bit easier, and to be able to provide some key insights to the client partners we work with. We thank all participants, which range from English-language READ MORE »

Wednesday, June 26, 2013

Radio Measurements and Rankings: More on Tracking Listeners

Media in general is constantly changing, and these changes are especially prevalent in the world of radio. Data released by Arbitron in early 2013 with data collected in the Fall of 2012 has shown the impact of demographic shifts with changes in the Top-100 Market Rankings as well as in the number of stations by READ MORE »

Wednesday, April 17, 2013

Local Radio Stations Support the Boston Community after Boston Marathon Tragedy

Bostonians have already begun to show their strong resiliency following the horrific explosions during the Boston Marathon.  Natives and visitors have been working together to provide support and care to those injured, and to the families that have lost loved ones.  Patriots’ Day, an exclusive Massachusetts annual holiday celebrating the Marathon, had turned somber after READ MORE »

Wednesday, January 9, 2013

Country Music Audience: Facts that May Surprise You

Think you know what country music listeners are like?  People may have stereotypes of a “typical” country radio listener, but Arbitron’s Radio Today will help dispel those stereotypes and detail what country music fans are actually like.Country music fans love home improvement, with a quarter of them spending money on their homes in the last READ MORE »

Friday, September 21, 2012

Stations Reveal Long Form Programming Preferences

We conducted a survey of radio stations in September of 2012, and it confirmed that stations are still committed to more in-depth explorations of topics important to their local communities.  One hundred percent of the 25 stations surveyed provide a public affairs or longer form community talk shows in their programming.  But those shows operate READ MORE »

Wednesday, August 8, 2012

Latest and Greatest on PSA for Radio and Television

In an effort to continually educate the PR industry about broadcast media relations, in our newly launched video, we highlight the importance and functionality of PSAs on radio and television stations.   “A public service announcement is an audio file, video file, or a script that radio and television stations use to raise awareness about a READ MORE »

Friday, August 3, 2012

Understanding the Significance of Earned Media

When it comes to the broadcast industry, there is one thing for certain: consumers want news that is relevant to them. Rather than contribute to the fuzzy world of “guaranteed placements,” more commonly known as advertisements, our focus has always been and will always be on securing earned media placements. The difference between paid and READ MORE »

Wednesday, June 20, 2012

Number of New Stations Growing Amid Improving Economy

Admittedly, we are pretty serious research geeks here at News Generation.  We love to pour through station facts and stats and see what interesting tidbits we can uncover.  Twice a year, with the help of fresh Arbitron data, we happily update all key stats and facts and share them on our website in our Broadcast READ MORE »