THE ISSUE-DRIVEN MEDIA RELATIONS FIRM

DELIVERING CONTENT, FACILITATING CONVERSATION
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WE ARE NEWS GENERATION

 

News Generation is an issue driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relations firms.

TRUSTED ADVISORS

We help you mold your story so it will have the best success on the radio, rather than forcing it to fit into a cookie cutter approach. You get the input you need for success.

MEDIA RELATIONSHIPS

Your story is individually pitched, so a station accepts or rejects your story based on the merit of your story only. Maintaining our relationship with reporters is of utmost importance to us.

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NEWSWORTHY STORIES

Your story airs in news and public affairs programming, not in that weird grey space between commercials and the show. We never buy time.

CONCRETE REPORTING

You receive a comprehensive follow up usage report after your project to find out how stations used your story, how many people heard it, and where.

NEWS GENERATION IN ONE MINUTE

OUR PROCESS

1.

INTRODUCTION

In our first conversations, we seek to understand the work you do and the impact it has on your target communities and the nation at large. We delve into audience demographics to match our clients with the best media to achieve their outreach objectives.

2.

PLANNING

You and your spokespeople are the best people to speak with passion and fluency on the topic at hand. We guide spokespeople on the best way to tell their story, and give tips on how best to structure it for the medium. We coach our clients and spokespeople on what questions to expect and how to respond to them.

3.

IMPACT

We move quickly to facilitate your engagement with the media, whether that’s through doing interviews or pitching pre-recorded news. Following our outreach efforts, you receive detailed reporting on exposure and outcomes from the campaign.

WHAT PEOPLE ARE SAYING

 

“The professionals at News Generation are trusted partners of Communities In Schools. Their speed, efficiency, attention to detail and courteous approach make our spokespeople feel at ease. Most importantly, they generate real results and consistently demonstrate a great return on investment.”

STEVE MAJORS, COMMUNITIES IN SCHOOLS

 

“We are always looking for good local news stories, and News Generation has come through for us many times. I always listen to the pitches because the people there know what I am looking for.”

MATT COOK, NEWS DIRECTOR, GEORGIA NEWS NETWORK

“I’ve been working with Jeff and Susan for about a year now and they are always quick to respond and available for any clarifying questions I need…Overall, great company and people to work with.”

CARMEN VASILATOS, WE COMMUNICATIONS

“The News Generation team has been an excellent partner in coordinating and managing our radio media tour. They have been instrumental in prepping our speakers as wells as providing interview opportunities that amplify our messaging.”

NORIDA TORRIENTE, CHILDREN’S HOSPITAL ASSOCIATION

“Your staff is always top notch and great about following up. They are cordial and professional and listen to our needs, which is appreciated.”

BRANDON DICKSON, NORTH CAROLINA NEWS NETWORK

“I love the story angles you provide…you guys are always very current and set interviews up very quickly!”

MEGAN BISHOP, WOAI, San Antonio

“Working with News Generation is always easy. They are prompt to respond and are willing to set up a phone call or in-person meeting to discuss past or future projects. I would definitely recommend their services.”

KATELYNN WIGGINS, AMERICAN PSYCHOLOGICAL ASSOCIATION

“Really impressive & proven model consistently yielding super solid results. Takes risk out of radio.”

REGINA LEWIS, LLC

“News Generation helps us achieve our campaign goals and objectives with products and services that generate great results. Time and time again, our clients are pleased with the outcomes and the return on investment.”

HEIDI OTWAY, SALTERMITCHELLPR

“News Generation has great connections with radio outlets and their producers, owing to its professionalism and hard work, and that makes our radio news tours very successful.”

AMERICAN FEDERATION OF TEACHERS

Susan Matthews Apgood

Susan Matthews Apgood

Owner and CEO

Jeff Gibbons

Jeff Gibbons

Vice President

Kelsey O'Planick

Kelsey O'Planick

Client Engagement and Media Relations Manager

Susan Matthews Apgood

Susan Matthews Apgood

Owner and CEO

Vincenza Previte

Vincenza Previte

Bilingual Media Relations and Marketing Associate

Ryan Miller

Ryan Miller

Media Relations Associate

OUR CORE VALUES

Our Mission

To match organizations with important issues, messages and news with the best and most appropriate media outlets, enabling them to get the media coverage they desire and reach the audiences that need to be informed.

Our Vision

To improve people’s lives by enabling them to consume powerful and impactful issues in the media, allowing them the freedom and ability to make more informed decisions.

CREATIVITY

 

We work for our clients, free from a cookie cutter, one-size-fits-all approach. We are open-minded, and we feel free to be continually curious and explore new and divergent directions that push us to be better and more creative with each effort.

PASSION
We are passionately loyal to the substance and quality of our work. We tenaciously follow through on our commitment to do our best work on each project and are dedicated to delivering the best content possible to journalists on behalf of our clients.
COLLABORATION
We understand success is only possible through proactive, meaningful collaboration with our internal team, with our clients and with the journalists we pitch.  Each project is a collaborative effort to create real change in the world around us.e.
IMPACT
We believe in the power of information. We partner with clients to create work that makes a real difference in the world, and we believe in the power of media to affect change. We strive to be an impactful component in the success of each initiative we are a part of.
INTEGRITY
We are responsible for our own actions and take seriously our role in the team and in each client project. We understand the critical factor for success is holding ourselves accountable. We believe that the best work comes from being open, honest and personal. We hold ourselves to the highest standards of ethics and quality.

MEDIA RELATIONS FACTS AND FIGURES

%

Percentage of Adults Who Listen to the Radio Each Week

%

Percentage of Americans Who Watch Television Each Week

%

Percentage of Radio Listeners Who Tune to a Network-Affiliated Station Each Week

According to the Nielsen Company

FOLLOW US ON TWITTER

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Latin Grammy winner @123conandres is hosting a fundraising concert on Sunday, Dec. 17th raising funds to support @dcdiaperbank -Emcees include WUSA's Markette Sheppard & Telemundo's Valeria Barriga & Daniel Rivera @super_markette @valeriabcWZDC @DanielWZDC https://t.co/FmqV8jJGi1

Latin Grammy winner @123conandres is hosting a fundraising concert on Sunday, Dec. 17th raising funds to support @dcdiaperbank -Emcees include WUSA's Markette Sheppard & Telemundo's Valeria Barriga & Daniel Rivera @super_markette @valeriabcWZDC @DanielWZDC https://t.co/FmqV8jJGi1
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WE'RE EXCITED TO HEAR FROM YOU

CALL US
PHONE: 301-664-6448
ADDRESS
7508 Wisconsin Avenue
Suite 300
Bethesda, MD 20814

FOLLOW US

Copyright News Generation, Inc. 2017

Send an email to President and CEO Susan Matthews Apgood. We respond within one business day.

Or, email Susan directly at sapgood@newsgeneration.com

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