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Tuning In Blog

Friday, November 17, 2017

The Power of Word-of-Mouth Communication: A PRSA Tactics Review


At this year’s PRSA International Conference, attendees watched presentations on creating world-changing content, finding success, and much more. Of the presentations, Jay Baer, founder of Convince & Covert, spoke about the power of customer experience and word-of-mouth communication. Baer says, “the key to business success is word-of-mouth communication.” This month’s PRSA Tactics outlined the key READ MORE »

Tuesday, November 7, 2017

It Might Get Loud: A Public Relations Strategist Review


In PRSA’s PR Strategist’s “It Might Get Loud: Getting Your Story Out in a Crisis,” Nick Ashooh of APCO Worldwide lays out what he describes as the “formula for success in any crisis.” Ashooh says the most important part of communicating in a crisis is choosing a simple, yet effective message, “that gets to the core READ MORE »