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Broadcast Resources

News Generation Video

Tuning In Blog

Thursday, July 20, 2017

Move over Digital Ads, Television and Radio Ads are Making a Comeback

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As the online world continues to grow and diversify, one would think that online advertising would be the ideal way to reach target audiences. However, according to a new article from AXIOS, major advertisers are actually redistributing money, focusing more on television and radio ads. Many advertisers are reevaluating their digital ad campaigns after hemorrhaging READ MORE »

Wednesday, July 19, 2017

Radio Keeps on Rising: Pew Research Center’s 2017 “State of the News Media” Report

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Yet another report released in 2017 shows the prevalence, and growth, of radio in the news media sphere. Pew Research Center’s “State of the News Media” report measures various forms of news transmission from cable news, to radio to newspapers. Of the data collected so far in 2017, the numbers for audio and podcasts remain READ MORE »