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Broadcast Resources

News Generation Video

Tuning In Blog

Thursday, September 21, 2017

The Benefits of Making Your Work More Readable: PRSA Tactics Review


Researchers at the Nielsen Norman Group recently did a study on how to make ads and messages more readable to readers of all levels. In her latest “Writing with Wylie” column in PRSA Tactics, Ann Wylie discusses the implications of this study for us communicators. Unsurprisingly, the low-literacy group was outperformed by the highly literate READ MORE »

Monday, September 18, 2017

Counseling Ethics in Business and Society: A PRSA Tactics Review


With the prevalence of discussion of “fake news,” and a seemingly general distrust of some media outlets, it may be difficult for consumers to feel confident in the credibility of information. As PR professionals, it is our job to establish and maintain a client’s credibility, a task that has become even more important in today’s READ MORE »