Last week, we attended a lunch discussion organized by The Capital Communicators on advocacy and PR for non-profit organizations. The organizations included Bread for the World, The Humane Society of the United States, and the National Transportation Safety Board. Each organization expressed concern about getting their message across during an election season and during these tough economic times.

Localizing an issue is always an effective method for bringing messages closer to home, which can ultimately create more community activity, local voting or even donations. This is certainly true for issues on radio.

Advocacy work has also moved onto the Internet, specifically into social networking applications. The speakers mentioned blogging as one way they spread their message and communicate with the public and potential donors.

The consensus among the speakers seemed to be the importance of promoting advocacy across several forms of media. And it was stressed that building coalitions with like-minded organizations can really help to strengthen and promote messages.

Posted by Akilah Luke

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