It’s perhaps the biggest defining rift between PR and newsroom reporters: what’s the best way to pitch a story: traditional phone calls/email or social media such as Twitter, Facebook or blogging?

Click here to hear a lively discussion of News Generation’s radio panel from Thursday, June 18, 2009, featuring four of Washington, DC area’s most influential radio decision-makers who addressed how to effectively build relationships and which method they prefer using.

Panelists include:

·Chilli Amar, Co-Host and Traffic Reporter, The Carson Show from 3:00 to 7:00 p.m., MIX 107.3, twitter.com/ChilliAmar

·Leslie Bradshaw, Communications Manager, New Media Strategies, market leader in social media marketing and measurement, twitter.com/lesliebradshaw

·Mitchell Miller, Assistant News Director/Assistant Program Director, WTOP Radio, twitter.com/wtop

·Jen Richer, Web/News Coordinator, NewsTalk 630 WMAL, twitter.com/JenRicher

~ posted by Akilah Luke

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