This podcast was produced by News Generation, Inc.
PRSA’s Professional Development Committee assembled a diverse panel of experts who examined ways public relations professionals can make effective use of Twitter and other social networking sites to spark discussions with the public resulting in productive PR campaigns. The presentations revealed Twitter secrets and tricks to the trade when using new technology as part of your overall public relations strategies.
The panel included:
• Michael Pranikoff, director of emerging media, PR Newswire
• Susan Cato director web and new media strategy,