According to emarketer.com, Internet users downloading podcasts is expected to grow to 17% in 2013, from 9% in 2008. That translates into 37.6 million people downloading podcasts on a monthly basis, double the figure just two years ago.

While broadcasters seldom use podcasts as part of their news or information gathering, this direct-to-consumer medium has widespread appeal to iPod users and other Internet surfers looking for topics of personal interest to them.

Further, communicating more complicated issues naturally fit within podcasts’ framework since it can be longer than a typical 60-second news item.

That’s why the American Psychological Association (APA) chose this medium to communicate messages from this year’s annual convention in San Diego.

From August 12 to 15, researchers, practitioners and educators convened at the 118th APA Conference to examine a wide range of current issues affecting our society, including happiness, stress, memory, social relationships, and same-sex marriage.

There were 1,400 sessions focusing on every aspect of psychology, with hundreds of continuing education sessions, including intensive, hands-on training especially for practitioners.

We partnered with APA to develop questions and guide discussions with nine practitioners and researchers about:

Using our content website, we provided information to radio industry about the specialists in these areas, alerting reporters via Twitter and RSS feeds. To communicate with its members, APA placed podcasts on its convention site.

These podcasts will help the organization to communicate internally about the depth and breadth of research and topics surround psychology.

The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States and is the world’s largest association of psychologists. APA’s membership includes more than 152,000 researchers, educators, clinicians, consultants, and students.

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