Why Radio Still Matters and How to Make it Part of Your Communications Strategy

The media landscape is changing, and yet at the same time it has been broadened with the inclusion of new social media and online networking tools. But often ignored in the discussion is how radio can play an important role in your communications program.

Radio reaches tens of millions of people each week, and it’s a great way of targeting your message to listeners who are interested in your issues in a low-cost and effective way. 
At this PRSA Professional Development session you will hear from a panel of communicators who will detail your options for using radio to communicate your message—and why news/talk radio should be a component of any organization’s public relations plan. Our panel of speakers will detail their communications successes with radio and the tools they’ve used.

Panelists include:
  • American College of Emergency Physicians, Julie Lloyd – Public Relations Manager
  • American Federation of Teachers, Janet Bass – Acting Director of Public Affairs
  • Burson Marsteller, Neil Grace – Director Media Practice
  • Environmental Defense Fund, Sharyn Stein – Media Director

Presented by the NCC Professional Development Committee
Thursday, October 28, 2010
8:00 – 8:30 a.m.: Registration/networking/continental breakfast
8:30 – 10:00 a.m.: Program

U.S. Navy Memorial & Heritage Center
701 Pennsylvania Ave., NW, Washington, DC 20004
Metro: Navy Memorial/Archives (yellow/green lines)

Cost: $35/members; 55/non-members; 10/students/retirees; additional $10 at the door
Register at: http://bit.ly/daTgYM.
If you have questions, please call the chapter office at 703.691.9212.

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