On Thursday, November 8, 2012, News Generation was awarded a PRSA|GA Phoenix Award in the Audio Programs category for our work with Primrose Schools for the Family Dance Off.  The awards ceremony took place at the Cobb Energy Centre with hundreds of the state’s best and brightest PR professionals in attendance, where 71 Phoenix Awards were presented for the chapter’s best work of the year.  We are proud to receive this recognition and be among the esteemed award winners.

The award-winning campaign “Healthy Families Dance Together” encouraged families to be active together. Primrose and News Generation developed a comprehensive radio campaign that began with an audio news release to launch the campaign to 150 stations/networks, followed-up shortly by a radio media tour in Primrose’s key media markets. In total, the campaign reached more than 20 million listeners with an amazingly efficient budget of less than one cent per listener.

The Phoenix Awards is an awards competition designed by PRSA|GA to recognize projects and programs that demonstrate excellence in the public relations profession in Georgia. The awards competition is open to all PR practitioners who reside inGeorgia.

For more information on all the Phoenix winners visit the PRSA|GA website

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