It is hard to believe that News Generation launched 17 years ago on August 18, 1997. It has been quite a ride so far, with changes in technology and the economy, that we have embraced and formed a continually improving company that is nimble and growing.
In the last several months, as we reflect on this milestone, we have been exploring what we do that makes us different in the industry. First and foremost is our commitment to earned media. What does that mean to you? It means the content we pitch is always aired in news and public affairs programming. We don’t “guarantee placements,” in other words, buy ad time. We make sure stories get aired because of their great content and not because stations are being paid to air them.
Second, another big item that has been brought to our attention is our quick reporting time. We strive to get all project results to clients within five business days of distribution for radio media tours, audio bite lines and audio news releases. Within our reports are listenership figures from Nielson Audio, the industry leader. The listenership figure we use is AQH, or average quarter hour, which means that listeners must be listening for at least five minutes during a 15-minute window to be counted as a listener. CUME is the other figure used in the industry, but does not track true listeners, more like broadcast scanners. Although AQH is a bit more conservative, we believe it provides more sound data. What does this mean to you? The reports you receive are not inflated with false numbers, but an accurate reflection of true listenership figures.
Third, our projects are all taken on one by one. We don’t try to pull clients into a retainer, giving anyone the feeling they are “stuck” with us. We want to make sure we perform at our best at all times, and want clients to come back to us because of our great work, not because we are bound together by a financial obligation. One of my favorite roles is being an advisor to clients on what works and what does not work in broadcast media. What does that mean to you? We do turn down business that we feel is too commercial or not a good fit for broadcast. That brutal honesty is something we pride ourselves on and why we are not seen as a vendor, but more of a partner by our long-standing clients.
Lastly, our clients let us know often and loudly that they appreciate no hidden costs or fees in our budgeting. What you see is what you get. You only get billed for interviews that happen; and there is no additional cost for airchecks we find, reports we create, or sending audio files. What does that mean to you? You can trust that you’re working with a partner whose corporate culture is defined by five core values: creativity, passion, collaboration, impact and integrity.
I want to thank all of our loyal clients, our engaged broadcast reporters, and our dedicated and amazing News Generation team for believing in us and being instrumental in our growth; and we look forward to the next 17 years!