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A blog dedicated to the world of broadcast and public relations

Tuesday, October 17, 2017

American Psychological Association and News Generation Win 2017 Thoth Award for Media Relations: Radio Campaign

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We are excited to announce that we, along with our client the American Psychological Association, are winners of the Media Relations: Radio Campaign 2017 Thoth Award. This award is given by the Public Relations Society of America – National Capital Chapter, and honors the best in public relations in the Washington, D.C. metro area.

The Gala was held on Thursday, October 12, at the National Press Club. Other big winners include Padilla, Hager Sharp, Coster Communications, Environics Communications, McCabe Message Partners, The Reis Group and Crosby Marketing Communications, to name a few.

The Gala kicked off with a traditional Egyptian dance from Mr. Mohamed Ali from Seven Egyptian Dance Troupe, included multiple videos of King Thoth (aka Danny Selnick) learning about PR in D.C., honored impressive campaigns with Thoth Awards, provided a wonderful meal, and inducted two Hall of Fame inductees – Carman Marsans and John Seng.

We partnered with APA on four radio media tours surrounding reports on stress levels around the 2016 election. Sixty-two radio interviews were completed, including NBC, CBS, ABC, and Fox, twelve state networks, and top news stations in fourteen major markets, pulling in more than fifty-five million listeners.

Still have photos or stories to share about your experience at the Gala? Use the hashtag #Thoth2017.

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