OUR TEAM

GET TO KNOW US A LITTLE BETTER

SUSAN MATTHEWS APGOOD, PRESIDENT AND CEO

Susan has been in public relations for more than 20 years, and opened the doors of News Generation in 1997. She is active in a number of public relations associations, including the Public Relations Society of America, National Capital Chapter (PRSA-NCC), of which she is currently Treasurer, as well as Washington Women in Public Relations (WWPR). In 2014, she was one of three finalists for Washington Women in PR’s Woman of the Year award.

Apgood is an adjunct professor in the Kogod School of Business at American University. She is proud to be the Chair of the Board of JUST TRYAN IT, a non-profit working to positively impact the lives of families whose children have been diagnosed with cancer. She earned her MBA in finance from American University and BA in economics from George Washington University. For fun, she competes in triathlons, bike rides and half marathons. She lives in Bethesda, Maryland with her husband and three sons.

DID YOU KNOW?

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Susan was the first U.S. Congressional page to serve in both the U.S. House of Representatives and the U.S. Senate

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She would love to retire in Montana, and live on a ranch and enjoy wide open spaces

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She loves physical humor, movie scenes that involve tripping, barfing and other mishaps crack her up!

JEFF GIBBONS – VICE PRESIDENT

Jeff joined the team in April of 2012 as a client relations and operations manager, and was director of operations before being promoted to VP in July of 2016. He worked in the radio industry for 17 years as an on-air talent, news anchor and executive producer. During his career Jeff has worked at several stations in Los Angeles (KLSX, KZLA, Metro Networks) and Washington D.C. (WHFS, WRQX and Sirius XM). He has also worked alongside high profile radio personalities like Jonathon Brandmeier, Mike O’Meara, Peter Tilden, and Jack Diamond. He brings a vast knowledge of the inner workings of radio station programming, promotional planning and media relations.

DID YOU KNOW?

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In high school, was voted ‘Most likely to join Motley Crue’

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Lived in Germany while in the U.S. Air Force

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Will never be happy until he shoots under 80 on the golf course

KELSEY O’PLANICK – CLIENT ENGAGEMENT AND MEDIA RELATIONS MANAGER

Kelsey joined the team in August of 2013. She is a board member for the National Capital Chapter of the Public Relations Society of America. Kelsey has reported for both print and television, and has a passion for storytelling and media relations. She earned her Master of Journalism degree from the University of Maryland, College Park and her Bachelor of Arts in communication from the University of Delaware.

DID YOU KNOW?

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Can recite the full dialogue of most FRIENDS episodes

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Saw the most incredible scenery snowmobiling on a glacier in Iceland

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She loves to cook, and enjoys exploring new vegan recipes

RYAN MILLER – MEDIA RELATIONS ASSOCIATE

Ryan joined the team in January of 2016. He graduated in 2010 from Lynchburg College with a B.A. in Communication Studies with an emphasis on Public Relations & Journalism. Ryan has a background in sports media, having previously worked for the ESPN affiliate in Albuquerque, New Mexico. He also spent time with SiriusXM radio in Washington D.C., where he worked as an associate producer for the PGA TOUR channel, as well as a board operator for sports programming.

DID YOU KNOW?

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Loves spending time with family and friends

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Is an avid DC sports fan

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Enjoys seeing live music

VINCENZA PREVITE – BILINGUAL MEDIA RELATIONS AND MARKETING ASSOCIATE

Vincenza joined the team in February of 2017. Vincenza, who grew up in Venezuela, moved to St. Louis, Missouri, in 2006. She earned her master’s degree in International Relations and her BA in print journalism with International Distinction from Webster University. Vincenza is fluent in Spanish, English and Italian.

DID YOU KNOW?

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Has an interest in black and white photography

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Enjoys learning new languages

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Loves spending time with her cat

CAROLYN MULREED – MEDIA REPRESENTATIVE

Carolyn joined the News Generation team in August of 1999. She has experience working with start-up companies, government agencies and local organizations. Her extensive frontline experience in the service industry makes her a natural as a media relations associate. Carolyn has a BA in management science/marketing and a minor in communications from Kean College in New Jersey.

DID YOU KNOW?

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Loves to see live music – anything from Willie Nelson, to Pearl Jam, to the New York Philharmonic

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Feels as though she's missed her calling as a standup comedian

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Loves hiking, camping, and building fires in the great outdoors

MICHELLE GARCEAU – MEDIA REPRESENTATIVE

Michelle joined the team in April of 2007. She has been a part of the media relations industry for a number of years, both providing strategic counsel and implementing broadcast outreach campaigns. Most recently, she was the Vice President of Media Relations at WCTV, the broadcast division of Weber Shandwick, where she served as a main broadcast contact on the Microsoft account. Prior to WCTV, she worked at Global Communications & Television, Medialink Corporate Television and News 12 Long Island. She holds a BS in Mass Communication from the State University of New York at Plattsburgh.

DID YOU KNOW?

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Has only lived in one state – New York

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Self-proclaimed chocoholic

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Is only five foot tall…and proud of it

MARTIN DIAZ – BILINGUAL MEDIA REPRESENTATIVE

Martin joined the team in August of 2010. He is from Uruguay, and in South America he worked with talented advertising agencies, magazines, newspapers, radio and television. In 2005, he moved to Atlanta and worked with CNN Espanol Radio then worked with Latin American Pay Television Services, and has worked with bilingual Newspapers, Magazines and Marketing Companies located in Atlanta and Los Angeles. He is fluent in Spanish, English, Portuguese and Italian and has a bachelor’s degree in Mass Communication and Marketing from his hometown of Montevideo.

DID YOU KNOW?

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Speaks four languages

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Favorite TV show is Stranger Things

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Loves to sing, but is way out of tune

WE'RE EXCITED TO HEAR FROM YOU

CALL US
PHONE: 301-664-6448
ADDRESS
7508 Wisconsin Avenue
Suite 300
Bethesda, MD 20814

FOLLOW US

Copyright News Generation, Inc. 2017

Send an email to President and CEO Susan Matthews Apgood. We respond within one business day.

Or, email Susan directly at sapgood@newsgeneration.com

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