Broadcast Resources

Author Archive

Author Archive for Alicyn Grow

Friday, August 22, 2014

Social Media: Why it Works – Verizon Connects with Fans through Comical Twitter Campaign

“Fear” is defined by Merriam-Webster as, “an unpleasant emotion caused by being aware of danger: a feeling of being afraid.”  As human nature goes, we are all afraid of something.  For me personally, big and hairy spiders always make the hair on the back of my neck stand up.  One fear that some might have, READ MORE »

Wednesday, August 20, 2014

Dos and Don’ts of Creating Corporate Videos with Smartphones

  “Cut, print, check the gate, moving on.”  You might be familiar with this old-time film terminology that would be shouted by the director. It essentially meant: stop rolling, check the film, pack up the cameras and move forward.  Generally, you don’t hear your friends or colleagues shouting this anymore in our socially-driven world where READ MORE »

Friday, August 8, 2014

Social Media: Why it Works – Human Rights Campaign’s Facebook Movement

The Human Rights Campaign (HRC) created immense awareness and conversation via Facebook about marriage equality, at a time when this topic was, and still is, a talked-about subject. Timing is everything when it comes to a successful marketing campaign.  HRC clearly knew what it was doing because it received record-breaking numbers of popularity, awareness and READ MORE »

Monday, August 4, 2014

Recent Survey Proves Email Newsletters are the “Go-To” for News

With so many news and social media outlets available these days, how do you know which is the best way to get your news?  A recent article published in The Strategist by Greg Beaubien says that professionals in the business world still use e-mail and e-mail newsletters as a main source for news.  A post READ MORE »

Friday, August 1, 2014

Social Media: Why it Doesn’t Always Work- NYPD’s Unexpected Results of its Twitter Campaign

Hashtag: a new word recently introduced into our vocabulary that, according to Webster’s Dictionary, refers to “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text.”  If you aren’t familiar with how to use hashtags, Jimmy Fallon and Justin Timberlake demonstrate proper hashtag technique in this humorous video.  Within READ MORE »

Friday, July 25, 2014

Social Media: Why it Works – Volvo Defies the Limits with YouTube Video

Learning to do a split is challenging enough, but doing a split while balancing on top of two semi-trucks moving in reverse…is that even possible? The YouTube video that Volvo Trucks created was extremely impressive. Millions watched, some in disbelief, as martial arts professional, Jean-Claude Van Damme stood on two moving trucks and slowly slid READ MORE »

Friday, July 18, 2014

Social Media: Why it Works- Samsung & The World’s Most Famous Selfie

Oh the Oscars, an annual event that not only filmmakers, actors, and fans look forward to; but also companies looking to capitalize on its viewership’s potential impact on advertising success.   During a large-scale event such as this, it is known to be an opportune time for companies to produce memorable ads to be aired during READ MORE »

Thursday, July 17, 2014

The Dangers of Tweeting: Professional Pages Aren’t A Diary

To Tweet or not to Tweet? That is the question a lot of people should be asking before releasing that little blue bird into the never-ending black hole of the internet. A recent article by Mark Bernheimer from the July 2014 edition of Tactics discussed just how quickly one’s life can spiral out of control READ MORE »

Friday, July 11, 2014

Social Media: Why it Works – Fans Produce Award Winning Super Bowl Ads for Doritos

Not only is Doritos finger-licking-good, but it has developed one of the most innovative marketing strategies within the last 7 years, and is still going strong. The Super Bowl commercials are generally one of America’s favorite highlights of the game. Talk to any of your friends or colleagues the day after the game, and you’re READ MORE »

Monday, July 7, 2014

Join PRSA-NCC for “A Day in the Life of a Press Secretary: What Washington Communicators Need to Know to Reach the “Keys” to Decision-Makers”

Join PRSA-NCC for “A Day in the Life of a Press Secretary: What Washington Communicators Need to Know to Reach the “Keys” to Decision-Makers.” Communicators are the rhetorical muscle behind the lobbyists who walk the halls of government.  They create and shape the messages for media, the public, and stakeholders. In this workshop, you’ll hear READ MORE »