Broadcast Resources

Author Archive

Author Archive for Jeff Gibbons

Friday, January 8, 2016

5 Tips to Save your PR Dollars This Year

Now that you’re back in the swing of things in 2016, you may be looking at your bottom line and saying to yourself, “How can we save smarter?” Now is the time to reassess. The Business Journals offers smarter ways to save than cutting your PR services. We took a closer look at 5 of READ MORE »

Tuesday, September 1, 2015

Five Things to Consider When Planning a Satellite Media Tour

So you’re sitting in your team meeting outlining the PR plan of attack for your client, when someone says, “Hey, why don’t we just do a TV satellite media tour?” Suddenly, the room goes silent. The wheels in everyone’s heads start turning. There are blank looks on everyone’s face, except yours because YOU read this READ MORE »

Thursday, August 7, 2014

Reaching “Soccer-Moms” & “NASCAR Dads” with Targeted Content

“Soccer Mom” broadly refers to married middle-class women who live in the suburbs and have school aged children and are sometimes portrayed as putting the interests of their family, and most importantly their children, ahead of their own. They are traditionally listeners of Adult Contemporary, HOT AC…and when they want to keep up with what READ MORE »

Monday, April 7, 2014

The State of Audio Today

According to a new report from the Pew Research Center, “Key Indicators in Media and News,” online listening is going through a growth spurt.  Edison Media research reports that 33% of Americans reported listening to online radio “in the last week” in 2013, up from 29% in 2013. Additionally, online radio listening in cars (long READ MORE »

Tuesday, August 13, 2013

Five Career Lessons from Generation X to Generation Y

I just returned from attending my Class of ’88 high school reunion (Go Golden Lancers!) and one of the topics of conversation that popped up among my Gen X peers was about how in the business world,  co-workers in Millennial generation seem so different from us. Yes, we had Billy Idol, Miami Vice and Rubik’s READ MORE »

Thursday, February 21, 2013

Welcome to Broadcast News Resource – We’ve Been Waiting for You

So, you say there are fewer and fewer folks working in your newsroom these days?  You’re the only soul around at 5:00 a.m. who is getting news to your morning show?  Your website hasn’t been updated with news since November? Have no fear, Broadcast News Resource is here! Our newly revamped site provides current, compelling, READ MORE »