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Author Archive for Jillian Cameron

Tuesday, October 10, 2017

How To Win In Today’s Public Relations: A Forbes Business Review

The field of public relations, like most things, is constantly evolving. From year to year, even day to day, the media, social media and our clients are changing. As public relations professionals, it’s our job to change with them. Constantly adapting can be difficult, so Kelly Ehlers of Ideas That Evoke laid out five tips READ MORE »

Monday, October 2, 2017

How I Got Here Podcast: Climbing the Professional Ladder

Have you ever met someone or seen someone’s profile on LinkedIn and asked yourself, “How I can get their job?” No matter if you’re a young professional or even a seasoned pro looking for a new opportunity, learning about how someone has climbed the professional ladder can give you some career-navigating insight. In this podcast, READ MORE »

Monday, September 18, 2017

Counseling Ethics in Business and Society: A PRSA Tactics Review

With the prevalence of discussion of “fake news,” and a seemingly general distrust of some media outlets, it may be difficult for consumers to feel confident in the credibility of information. As PR professionals, it is our job to establish and maintain a client’s credibility, a task that has become even more important in today’s READ MORE »

Wednesday, September 13, 2017

Looking Ahead: Predicting Public Relations and Media Trends for 2018

The past two years have been filled with unpredictable elections and outcomes, and changing media relationships and trends. With all of this uncertainty, making any type of prediction of the future can be difficult, especially in the ever-changing field of public relations. And yet, here it is, predictions for public relations and media trends for READ MORE »

Wednesday, September 6, 2017

Reflections As I Enter My Junior Year of College

As I start my second and final half of college, I find myself lost in a sea of syllabi and decisions about my approaching post-graduation life. And while taking five classes, interning with News Generation, and serving as Vice President of Communications for my sorority has certainly filled out my planner, I’ve found that taking READ MORE »

Friday, August 11, 2017

Beyond the Tweets: Communication in the Trump Era

Less than seven months into his presidency, President Trump has already dramatically changed the face of Washington and politics throughout the United States. He announced his bid for the presidency a little over two years ago, in June of 2015. Since his nomination and election, Donald Trump has continued to break political and communication norms. READ MORE »

Tuesday, August 8, 2017

Innovative Research in Psychology Presented to the Media at the 125th American Psychological Association Annual Convention

For 125 years, the American Psychological Association (APA) has hosted its annual convention, bringing together psychologists from all over the country. This year’s convention was held in Washington D.C. from Thursday, August 3 to Sunday, August 6 at the Walter E. Washington Convention Center. Over 10,000 psychologists were expected to attend, each seeking to learn READ MORE »

Tuesday, August 1, 2017

Inside NewsGen: “Behind the Pitch” with Susan Matthews Apgood

Susan Matthews Apgood, President & CEO of News Generation, is celebrating the 20-year anniversary of the opening of News Generation this August. Susan’s favorite part about owning and working at News Generation has been bringing in business that turns into meaningful messages. Outside of the office, Susan enjoys working out, and going to Nationals games READ MORE »

Monday, July 31, 2017

@realDonaldTrump: Real Presidential Statements?

President Trump’s unprecedented use of Twitter throughout his campaign and now into his presidency is under fire once again, this time in response to his announcement via the popular social media site that his administration “will not accept or allow Transgender individuals to serve in any capacity in the U.S. Military.” Early last week, the READ MORE »

Thursday, July 27, 2017

Inside NewsGen: “Behind the Pitch” with Kelsey O’Planick

Client Engagement and Media Relations Manager Kelsey O’Planick has been a part of the News Generation team for four years. Kelsey’s favorite part about working at News Generation is the team environment with her colleagues. When she’s not meeting with clients or pitching stories, Kelsey enjoys trying new vegan recipes and spending time with her READ MORE »