Broadcast Resources

Author Archive

Author Archive for Morgan Murray

Wednesday, July 17, 2013

How to Stay Valuable in the Ever-Changing Media Environment

According to PRSA’s July 2013 issue of PR Tactics, the media relations environment is continually changing and as a result many PR professionals are faced with contemplating their own fate within the process. While CEOs can make the best spokesperson in times of big announcements or when there are big issues, they can’t answer every READ MORE »

Thursday, July 11, 2013

Key Take-Aways from PRSA-NCC’s “Building a Corporate Social Responsibility Model into Your Communications Strategy” Program

PRSA-NCC’s event held on Thursday, July 11 at Navy Memorial focused on how companies, with increased stakeholder engagement and transparency have made Corporate Social Responsibility (CSR) an increasingly valuable strategy for organizations. Panelists offered insights from the frontlines of this growing specialty, such as: A description of what CSR is not – Keith William Diener, READ MORE »

Wednesday, July 3, 2013

PRSA-NCC Presents “Put More Power and Precision in your PR and PA Writing” on Thursday, August 8 from 8:00 a.m. to 4:00 p.m.

If you want to write more successfully for PR/PA purposes, then this workshop is for you.  Through presentation, exercises and discussion, you learn “best principles and practices” for writing powerfully and precisely for the media and other target audiences from instructor Don Bates. Some topics include: How to focus your time and attention so you READ MORE »

Friday, June 21, 2013

Onsite Radio Media Tour with “Speak Now for Kids Family Advocacy Day” All-Stars

On Wednesday, June 20, our team conducted an on-site radio media tour with participants in the Children’s Hospital Association’s Speak Now for Kids Family Advocacy Day. It was such an incredible experience to meet the parents and their All-Star children as they shared their amazing stories. The 36 child patients and their families went on after the READ MORE »

Wednesday, June 12, 2013

PRSA Health Academy Conference recap: Winning PR Health Care Strategies

The PRSA Health Academy Section presented its annual Conference on May 1 to 3 in Indianapolis. The event was themed “Accelerate Your Success: Winning Strategies in Health Care PR” and focused on aiding health care communicators through the challenges of developing effective and efficient programs in this continually evolving field. Panelists presented sessions on: Embracing READ MORE »

Wednesday, June 5, 2013

PRSA-NCC Presents “Building a Corporate Social Responsibility Model into Your Communications Strategy” on July 11th at 8:00 a.m.

Corporate Social Responsibility is the commitment made by businesses to behave ethically, while contributing to both corporate economic, as well as internal and external societal, development.  Net, net, companies keep sight on the bottom line while improving the quality of life of the workforce and their families as well as that of the local community READ MORE »

Tuesday, May 28, 2013

PRSA-NCC Presents “Content Marketing: What Every PR Professional Needs to Know” on June 19th at 8:00 a.m.

Content marketing is a marketing technique that had recently seen a jump in employment by firms and business to distribute relevant and valuable information about their products or services to consumers to potentially and hopefully engage them to take action. The goal is to establish a communication relationship with customers in the hopes that by READ MORE »