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Author Archive for Susan Matthews Apgood

Wednesday, August 16, 2017

A Letter to Myself Twenty Years Ago

When I started my business in the summer of 1997, I did not know what I did not know. That was quite possibly the best position to be in. What would I do if I had to do it all over again knowing what I know now with 20 years of experience? That is a READ MORE »

Friday, July 21, 2017

What is the Buzz All About? Beekeeping at Miraval Resort in Arizona

We have all heard the expression “busy as a bee,” but it never made as much sense to me as it did in early July of 2017 when I took a beekeeping class. Man, bees are busy working every minute of every day. When on our annual adventure at Miraval with my fellow “Boss Ladies,” READ MORE »

Thursday, April 13, 2017

Four Reasons Local Media is More Essential than Ever

With television news viewership in 2016 up 18% compared to 2015, and news intake on radio jumping from 10.5 billion to 11.5 billion weekly gross minutes, we wanted to take a closer look into a trend that we don’t see going anywhere anytime soon: the increased power of local news. Why are local reporters so READ MORE »

Wednesday, February 15, 2017

Five Ways to Capitalize on the Political Unknown in Your Media Relations Strategy

In the uncertain political environment we are in right now, some members of your organizations may be thinking “Retreat!”, “Don’t engage the media!”, “Don’t seek out attention!” While it is understandable why those thoughts exist, having that mindset is actually holding you back from real opportunity to have your organization’s voice heard. As communicators, we READ MORE »

Tuesday, August 2, 2016

19 Years and Counting…

It is that time of year again. It was a hot and sticky August day in 1997 when we officially opened for business. So, when August 18 rolls around, I do get sentimental.  I think about years past and where we are headed. It is a time to take stock much like we do during READ MORE »

Tuesday, July 19, 2016

Lessons from the Mountain Bike: One Year Later, Be a Leader

It has been one year since my blog series Lessons from the Mountain Bike. I have returned from Miraval this month with a fresh perspective, ready to tackle the upcoming months. This year, on my most challenging ride of the week, I went out with Justin and Annie. Justin was the guide for the day. READ MORE »

Wednesday, May 4, 2016

What is the Value of a Podcast?

Many in our industry have jumped on the podcast bandwagon. With the success of series like Serial on NPR, listening consumers have been riveted by audio content.  While most radio listeners still listen to traditional radio, according to Pew Research, nearly one in five Americans listen to podcasts on a regular basis. And, that number READ MORE »

Thursday, October 29, 2015

Lessons Learned from the Mountain Bike Series

Part One – Visualize the Ride Part Two – Anticipate the Ride Part Three – Understand Detractors on the Ride Part Four – Own the Ride Part Five – Engage the Ride Part Six – Replay the Ride

Monday, October 5, 2015

Lessons from the Mountain Bike: Part Six – Replay the Ride

After a nice, long ride it is easy to remember the experience for the next day or two – because your thighs won’t let you forget. Or your butt. But, beyond that afterglow, it is always good to remember to replay the ride in your head. How did it make you feel? Remember how strong READ MORE »

Monday, September 28, 2015

Lessons from the Mountain Bike: Part Five – Engage the Ride

Once I had my desert legs, my confidence continued to climb as high as the altitude. I was much more sure of myself even as the terrain got tougher. I knew what to anticipate and how to use the bike as an ally rather than an enemy. I could handle a lot more than I READ MORE »