Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Tuesday, October 10, 2017

How To Win In Today’s Public Relations: A Forbes Business Review

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The field of public relations, like most things, is constantly evolving. From year to year, even day to day, the media, social media and our clients are changing. As public relations professionals, it’s our job to change with them. Constantly adapting can be difficult, so Kelly Ehlers of Ideas That Evoke laid out five tips READ MORE »

Monday, October 2, 2017

How I Got Here Podcast: Climbing the Professional Ladder

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Have you ever met someone or seen someone’s profile on LinkedIn and asked yourself, “How I can get their job?” No matter if you’re a young professional or even a seasoned pro looking for a new opportunity, learning about how someone has climbed the professional ladder can give you some career-navigating insight. In this podcast, READ MORE »

Thursday, September 28, 2017

Westwood One Analysis Reveals Decline in Pandora’s Listenership, Reconfirms AM/FM Radio’s Mass Reach

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According to a recent Westwood One blog post titled “The Shocking Truth About Pandora’s Weekly Reach,” the internet radio giant is losing listenership. The post came after Nielsen Scarborough’s recent decision to add a new question to its survey: listenership to Pandora in the past week. The article reveals the following specific findings: AM/FM radio’s READ MORE »

Thursday, September 21, 2017

The Benefits of Making Your Work More Readable: PRSA Tactics Review

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Researchers at the Nielsen Norman Group recently did a study on how to make ads and messages more readable to readers of all levels. In her latest “Writing with Wylie” column in PRSA Tactics, Ann Wylie discusses the implications of this study for us communicators. Unsurprisingly, the low-literacy group was outperformed by the highly literate READ MORE »

Monday, September 18, 2017

Counseling Ethics in Business and Society: A PRSA Tactics Review

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With the prevalence of discussion of “fake news,” and a seemingly general distrust of some media outlets, it may be difficult for consumers to feel confident in the credibility of information. As PR professionals, it is our job to establish and maintain a client’s credibility, a task that has become even more important in today’s READ MORE »