FAQs

ANSWERS TO COMMON QUESTIONS
WHAT’S THE DEAL WITH…

Q: What do you mean you secure only earned media placements? What about companies that say they can “guarantee” hits?

A: We only secure earned media placements. We can never guarantee usage. Simply put, guaranteed placements are ad buys. Any company that says they “guarantee placements” is really saying that they purchase airtime from stations and networks. This is crucial to understand to ensure the best coverage for your message, and where we differ from many in the industry. Earned media placements are true media hits. Guaranteed placements are advertisements where money is exchanged for ad play. Earned media placements run in a station’s news and public affairs programming, while guaranteed placements run in an undetermined grey area between news programming and advertising segments, many times confusing the listener. Earned placements have credibility and value. They are true news and public affairs programming.

Q: How do I know if my story will work on-air?

A: Since we pitch stations every day, we know what works on the air and what doesn’t. We work with clients daily to help put together strong radio and television stories, so you can rest assured that we will always be honest if we think a pitch will or will not work and provide you with suggestions to make the story stronger, if necessary. We want our clients and stations to be happy with our results, and the best way to do that is to pitch only strong, relevant stories with articulate and knowledgeable spokespeople. We turn down more business than anyone else in the industry, because we never want to risk our reputation with reporters by providing them weak stories. Equally as important, we do not want our clients to waste budget on ineffectual tactics. Further, with our extensive radio and television backgrounds, our specialty is in crafting broadcast-friendly scripts, and producing and placing information that will resonate most with reporters.

 

Q: Do you provide me with usage information after my story has been distributed?

A: Absolutely. You need to know where your story was aired. We personally call and follow up with the networks and stations that either you did an interview with, or that accepted your audio news release or public service announcement. We report back to you how many times it aired, when, and in what context. We also provide you feedback from reporters who did not air your story as to why they took a pass, to provide better intelligence on how to improve content moving forward. We provide you with incredibly detailed usage information during our follow up process. We update you three business days after your project is pitched for an ANR, and then provide you with a final broadcast usage report five business days after initially pitching for most services. We also utilize multiple media monitoring platforms to assist us in providing you with detailed usage and airchecks. When you work with us, you don’t wait around for weeks and weeks waiting to hear something about when your story aired.

 

Q: Where do your audience measurement numbers come from, and what is the difference between AQH figures vs. CUME figures?

A: We purchase our audience measurement data from Nielsen Audio, the leading audience measurement company in the U.S. With our data, you never have to worry about it being out of date or irrelevant. We make this investment so we can confidently provide you with accurate listenership data. On your schedules, placement reports and usage reports you will see AQH figures. We believe this gives a much more accurate depiction of listeners than CUME figures. AQH, which stands for average quarter hour, determines the number of people listening to a certain radio station for at least five minutes during a particular 15-minute period. In other words, it counts true listeners to a station. CUME figures count listeners scanning their dials, and switching back and forth from station to station to station. AQH figures tend to be more conservative than CUME figures, but our intention is to provide you with what is the most accurate assessment of your listeners, not an inflated CUME figure.

 

Q: Are there any extra costs that will be added on from what is listed in our confirmation letter?

A: No. There are no nickel and dime costs when you work with us. The agreed upon budget will stay the budget. There are no hidden costs for us to write your pitch, no hidden costs for recording and editing, and no hidden costs for us to send you the audio from your project or to send airchecks. We believe in an all-inclusive model. No fine print. No gimmicks.

 

Q: What makes you different than other public relations service companies?

A: We pitch television and radio stations and networks every day, all day long. Since 1997, we have been learning their programming requirements and preferences, and listening to what content they are looking for. We also update our media database daily with the changes in format and personnel that are so prevalent in the dynamic worlds of television and radio. Beyond that, we regularly survey stations/networks to be sure we don’t miss any relevant insights. As a result, we have the most extensive knowledge in the industry. Our goal is to share that information with our clients, to guide them on best use of broadcast, and to tailor their stories to fit stations’ different styles, programming, and formats.

In addition, our client reports are designed to be user-friendly and chock-full of relevant information, and delivered to our clients in about half the time of the industry standard. We are tenacious and dedicated throughout the process, paying close attention to every detail from pitching to placement, follow-up and key learnings. Finally, it’s all about our people. Most of our team members are former reporters who truly understand how the industry works and take great pride in the service we provide our clients and stations. By listening and paying close attention to our clients’ goals and how they fit into radio and television programming needs, we are able to provide a comprehensive service unparalleled in the industry. Our goal is to provide sound counseling and top-notch service to our clients and compelling, indispensable programming to stations.

 

Q: What makes for a successful satellite media tour?

A: Think visuals! Does your story lend itself to visually-interesting b-roll for stations to run during the interview with your spokesperson? Ensure your spokesperson is comfortable in front of the camera, and uses body language effectively to project confidence. We have done extremely successful satellite media tours on a wide variety of topics, including everything from the environment to personal & cyber security to financial & tax advice.

 

Q: What trends are you currently seeing that can impact client projects?

A: We recognize several trends happening in the industry right now that can impact our work. There is a major trend toward stations naturally incorporating social and digital media as core strategies to further their audience reach and engagement. Reporters also now routinely run a portion of an interview on air, and then place the entire interview on their website, external links to get still further info, and perhaps even stream related video. Reporters often ask us to provide images, infographics and relevant social media handles and hashtags if we can. We are also seeing a shift in more and more satellite media tours being held on Mondays and Fridays as opposed to the traditional Tuesday, Wednesday and Thursday line up.

WHAT PEOPLE ARE SAYING

“We are always looking for good local news stories, and News Generation has come through for us many times. I always listen to the pitches because the people there know what I am looking for.”

MATT COOK, NEWS DIRECTOR, GEORGIA NEWS NETWORK

“The professionals at News Generation are trusted partners of Communities In Schools. Their speed, efficiency, attention to detail and courteous approach make our spokespeople feel at ease. Most importantly, they generate real results and consistently demonstrate a great return on investment.”

STEVE MAJORS, COMMUNITIES IN SCHOOLS

“I’ve been working with Jeff and Susan for about a year now and they are always quick to respond and available for any clarifying questions I need…Overall, great company and people to work with.”

CARMEN VASILATOS, WE COMMUNICATIONS

“The News Generation team has been an excellent partner in coordinating and managing our radio media tour. They have been instrumental in prepping our speakers as wells as providing interview opportunities that amplify our messaging.”

NORIDA TORRIENTE, CHILDREN’S HOSPITAL ASSOCIATION

“Your staff is always top notch and great about following up. They are cordial and professional and listen to our needs, which is appreciated.”

BRANDON DICKSON, NORTH CAROLINA NEWS NETWORK

“I love the story angles you provide…you guys are always very current and set interviews up very quickly!”

MEGAN BISHOP, WOAI, San Antonio

“Working with News Generation is always easy. They are prompt to respond and are willing to set up a phone call or in-person meeting to discuss past or future projects. I would definitely recommend their services.”

KATELYNN WIGGINS, AMERICAN PSYCHOLOGICAL ASSOCIATION

“Really impressive & proven model consistently yielding super solid results. Takes risk out of radio.”

REGINA LEWIS, LLC

“News Generation helps us achieve our campaign goals and objectives with products and services that generate great results. Time and time again, our clients are pleased with the outcomes and the return on investment.”

HEIDI OTWAY, SALTERMITCHELLPR

“News Generation has great connections with radio outlets and their producers, owing to its professionalism and hard work, and that makes our radio news tours very successful.”

AMERICAN FEDERATION OF TEACHERS

“The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople. They do a great job of preparing our spokespeople on the nuances of all types of broadcast interviews including live and taped. Their journalism background comes through in their translation of our messages. We highly recommend their services.”

NORIDA TORRIENTE, ASSOCIATE DIRECTOR, PUBLIC RELATIONS, THE CHILDREN’S HOSPITAL ASSOCIATION

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Copyright News Generation, Inc. 2017

Send an email to President and CEO Susan Matthews Apgood. We respond within one business day.

Or, email Susan directly at sapgood@newsgeneration.com

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