ON-SITE EVENT COVERAGE

ENGAGING EXPERTS AND EARNING COVERAGE

Your experts are coming together for your organization’s meeting. You are announcing new studies or reports, and want to present it in a way that is easily understandable. You want to get that news out to the media, while engaging your experts at the same time.

That’s where we come in. Since 1997, we have been successfully conducting media relations at on-site meetings. We can take the work off your plate while you are attending to other media matters at the conference.

 

Here’s How:

Our team will come on-site to your meeting and will:

  • Facilitate radio media tour interviews, audio news release soundbite recordings and/or satellite television interviews on-site
  • Schedule & confirm times to record/offer interview opportunities for your experts
  • Conduct media trainings with spokespeople before the interviews

 

Your Experts Will:

  • Be heard on local stations in their home markets or your other target markets
  • Bring attention to your meeting and the news
  • Build connections with local reporters

 

To Begin the Service, the Following is Needed:

  • Background information & targeting details
  • Contact information for your experts, including name, title, phone number, and email address
  • Window of time at the meeting where recordings/interviews will take place
  • Landline phones on-site in a quiet room to complete recordings/interviews

We’ll do the rest, updating you along the way, and making the on-site experience seamless for you and your experts.

WHAT PEOPLE ARE SAYING

“We are always looking for good local news stories, and News Generation has come through for us many times. I always listen to the pitches because the people there know what I am looking for.”

MATT COOK, NEWS DIRECTOR, GEORGIA NEWS NETWORK

“The professionals at News Generation are trusted partners of Communities In Schools. Their speed, efficiency, attention to detail and courteous approach make our spokespeople feel at ease. Most importantly, they generate real results and consistently demonstrate a great return on investment.”

STEVE MAJORS, COMMUNITIES IN SCHOOLS

“I’ve been working with Jeff and Susan for about a year now and they are always quick to respond and available for any clarifying questions I need…Overall, great company and people to work with.”

CARMEN VASILATOS, WE COMMUNICATIONS

“The News Generation team has been an excellent partner in coordinating and managing our radio media tour. They have been instrumental in prepping our speakers as wells as providing interview opportunities that amplify our messaging.”

NORIDA TORRIENTE, CHILDREN’S HOSPITAL ASSOCIATION

“Your staff is always top notch and great about following up. They are cordial and professional and listen to our needs, which is appreciated.”

BRANDON DICKSON, NORTH CAROLINA NEWS NETWORK

“I love the story angles you provide…you guys are always very current and set interviews up very quickly!”

MEGAN BISHOP, WOAI, San Antonio

“Working with News Generation is always easy. They are prompt to respond and are willing to set up a phone call or in-person meeting to discuss past or future projects. I would definitely recommend their services.”

KATELYNN WIGGINS, AMERICAN PSYCHOLOGICAL ASSOCIATION

“Really impressive & proven model consistently yielding super solid results. Takes risk out of radio.”

REGINA LEWIS, LLC

“News Generation helps us achieve our campaign goals and objectives with products and services that generate great results. Time and time again, our clients are pleased with the outcomes and the return on investment.”

HEIDI OTWAY, SALTERMITCHELLPR

“News Generation has great connections with radio outlets and their producers, owing to its professionalism and hard work, and that makes our radio news tours very successful.”

AMERICAN FEDERATION OF TEACHERS

“The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople. They do a great job of preparing our spokespeople on the nuances of all types of broadcast interviews including live and taped. Their journalism background comes through in their translation of our messages. We highly recommend their services.”

NORIDA TORRIENTE, ASSOCIATE DIRECTOR, PUBLIC RELATIONS, THE CHILDREN’S HOSPITAL ASSOCIATION

WE'RE EXCITED TO HEAR FROM YOU

CALL US
PHONE: 301-664-6448
ADDRESS
7508 Wisconsin Avenue
Suite 300
Bethesda, MD 20814

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Copyright News Generation, Inc. 2017

Send an email to President and CEO Susan Matthews Apgood. We respond within one business day.

Or, email Susan directly at sapgood@newsgeneration.com

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