Broadcast Resources

Public Service Announcements

Public service announcements (PSAs) are produced audio reports or written scripts from a non-profit organization, foundation or charity, generally running 15-seconds and/or 30-seconds in length. PSAs are generated for on-air use by radio stations and/or networks to promote a specific social message aimed at increasing public awareness or having listeners take action on a particular issue.

Benefits of Service:

  • Builds an organization’s image and drives action; and
  • Gives organization ability to localize a national story.

The Service Includes:

  • Consultation on creative work and production of PSA;
  • Recording PSA via phone or formatting recorded PSAs;
  • Targeting appropriate stations and/or networks;
  • Writing a cover letter to accompany the PSA;
  • Distributing cover letter and scripts via broadcast alert;
  • Placement on content website:;
  • Verification of usage through e-mail response from stations/networks;
  • Additional verification through a 10% random sample of stations/networks;
  • Interim updates on usage during the follow-up process; and
  • Final Broadcast Usage Report to include full usage information.

To Begin the Service, the Following is Needed:

  • Background information — a press kit, press releases, fact sheets, and/or articles to write the cover letter;
  • Spokesperson’s availability for recording or produced
    public service announcements; and
  • Basic demographic and geographic information for targeting.

Información de nuestros servicios en Español

A video explaining Public Service Announcements