PUBLIC SERVICE ANNOUNCEMENTS

FOR THE GREATER GOOD

A public service announcement (PSA) is a produced audio reports or written scripts from a non-profit organization, foundation or charity, and generally run 15 seconds and/or 30 seconds in length. PSAs are generated for on-air use by radio stations and networks to promote a specific message aimed at increasing public awareness or having listeners take specific action on an issue.

 

The Service Includes:

  • Consultation on creative work and production of PSA;
  • Professional voice-over with production;
  • Targeting appropriate stations and/or networks;
  • Writing a cover letter to accompany the PSA;
  • Distributing cover letter and scripts via broadcast alert;
  • Placement on our content website, broadcastnewsresource.com;
  • Personalized phone pitching to public service directors in targeted areas of the country;
  • Verification of usage to 100% of accepting stations/networks;
  • Engaging monitoring companies to help verify usage;
  • Interim update on usage roughly halfway through the follow-up process; and
  • Final Broadcast Usage Report to include full usage information.

Benefits of Service:

  • Builds an organization’s image and drives action; and
  • Gives organization ability to localize a national story.

 

To Begin the Service, the Following is Needed:

  • Background information — a press kit, press releases, fact sheets, and/or articles to write the cover letter and public service announcement copy;
  • At least five business days lead time; and
  • Basic demographic and geographic information for targeting.

 

WHAT PEOPLE ARE SAYING

“We are always looking for good local news stories, and News Generation has come through for us many times. I always listen to the pitches because the people there know what I am looking for.”

MATT COOK, NEWS DIRECTOR, GEORGIA NEWS NETWORK

“The professionals at News Generation are trusted partners of Communities In Schools. Their speed, efficiency, attention to detail and courteous approach make our spokespeople feel at ease. Most importantly, they generate real results and consistently demonstrate a great return on investment.”

STEVE MAJORS, COMMUNITIES IN SCHOOLS

“I’ve been working with Jeff and Susan for about a year now and they are always quick to respond and available for any clarifying questions I need…Overall, great company and people to work with.”

CARMEN VASILATOS, WE COMMUNICATIONS

“The News Generation team has been an excellent partner in coordinating and managing our radio media tour. They have been instrumental in prepping our speakers as wells as providing interview opportunities that amplify our messaging.”

NORIDA TORRIENTE, CHILDREN’S HOSPITAL ASSOCIATION

“Your staff is always top notch and great about following up. They are cordial and professional and listen to our needs, which is appreciated.”

BRANDON DICKSON, NORTH CAROLINA NEWS NETWORK

“I love the story angles you provide…you guys are always very current and set interviews up very quickly!”

MEGAN BISHOP, WOAI, San Antonio

“Working with News Generation is always easy. They are prompt to respond and are willing to set up a phone call or in-person meeting to discuss past or future projects. I would definitely recommend their services.”

KATELYNN WIGGINS, AMERICAN PSYCHOLOGICAL ASSOCIATION

“Really impressive & proven model consistently yielding super solid results. Takes risk out of radio.”

REGINA LEWIS, LLC

“News Generation helps us achieve our campaign goals and objectives with products and services that generate great results. Time and time again, our clients are pleased with the outcomes and the return on investment.”

HEIDI OTWAY, SALTERMITCHELLPR

“News Generation has great connections with radio outlets and their producers, owing to its professionalism and hard work, and that makes our radio news tours very successful.”

AMERICAN FEDERATION OF TEACHERS

“The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople. They do a great job of preparing our spokespeople on the nuances of all types of broadcast interviews including live and taped. Their journalism background comes through in their translation of our messages. We highly recommend their services.”

NORIDA TORRIENTE, ASSOCIATE DIRECTOR, PUBLIC RELATIONS, THE CHILDREN’S HOSPITAL ASSOCIATION

WE'RE EXCITED TO HEAR FROM YOU

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PHONE: 301-664-6448
ADDRESS
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Suite 300
Bethesda, MD 20814

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Copyright News Generation, Inc. 2017

Send an email to President and CEO Susan Matthews Apgood. We respond within one business day.

Or, email Susan directly at sapgood@newsgeneration.com

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