Broadcast Resources

Radio Media Tours

A radio media tour (RMT) is a series of back-to-back radio interviews that allows your spokesperson to be interviewed by multiple radio stations and/ or networks within a few hours. RMTs generally take about two to four hours of your spokesperson’s time, depending upon how many interviews you would like to complete. Interviews are typically booked in ten minute windows, allowing a maximum of six scheduled interviews per hour.

We also provide onsite coverage for conferences and conventions.

Benefits of Service:

  • Effective use of spokesperson’s time;
  • Airing on 99% of stations/networks conducting interviews;
  • Allows spokesperson direct interaction with radio reporters; and
  • Maximizes on-air time for your spokesperson, organization and issue.

The Service Includes:

  • Writing the pitch notification;
  • Targeting appropriate stations and networks;
  • Pitching stations and networks;
  • Sending background information to interested
    stations and networks;
  • Booking interviews during designated
    interview times;
  • Issuing a broadcast alert, if necessary;
  • 20-Minute Media Training for your spokesperson;
  • E-mailing or overnighting scheduled stations and
    networks background information;
  • Confirming scheduled interviews approximately
    24 hours in advance;
  • Teleconferencing with a dedicated News Generation
  • One open line into the teleconference for you or
    your client to listen in;
  • Placement on content website:;
  • Audio copy of each interview from the tour;
  • Verification of usage to 100% of stations/networks
    conducting interviews;
  • Interim updates on usage during the follow-up
    process; and
  • Final Broadcast Usage Report to include full usage

To Begin the Service, the Following is Needed:

  • Background information — a press kit, press releases, fact sheets, and/or articles to write the pitch notification;
  • Spokesperson’s availability — date(s) and times, allowing for about five to six interviews per hour;
  • Ten business days lead time; and
  • Basic demographic and geographic information for targeting.

Información de nuestros servicios en Español

Learn about our podcast service

Videos explaining Radio Media Tours