Radio Media Tours
A radio media tour (RMT) is a series of back-to-back radio interviews that allows a spokesperson to be interviewed by multiple radio stations and/or networks within a few hours. RMTs generally take about two to four hours of the spokesperson’s time, depending on how many interviews are completed. Interviews are typically booked in ten-minute windows, allowing a maximum of six scheduled interviews per hour.
Benefits of Service:
- Effective use of spokesperson’s time;
- Allows spokesperson direct interaction with reporters; and
- Maximizes on-air time for your spokesperson, organization and issue.
The Service Includes:
- Writing the pitch notification (with your final approval);
- Targeting appropriate stations and/or networks;
- Personalized phone pitching, and sending background information to interested stations and networks;
- Booking interviews during designated interview times;
- Issuing a broadcast alert, if necessary;
- Twenty-Minute Media Training for your spokesperson;
- Emailing scheduled stations and networks background information;
- Confirming scheduled interviews approximately 24 hours in advance;
- Teleconferencing with a dedicated News Generation moderator;
- One open line into the teleconference for you or your client to listen in;
- Placement on our content website, broadcastnewsresource.com;
- Audio copy of each interview from the tour;
- Verification of usage to 100% of stations/networks conducting interviews;
- Engaging monitoring companies to help verify usage; and
- Final Broadcast Usage Report to include full usage information five business days after the tour.
To Begin the Service, the Following is Needed:
- Background information — a press kit, press releases, fact sheets, and/or articles to write the pitch notification;
- Spokesperson’s availability — date(s) and times, allowing for about five to six interviews per hour;
- Minimum of ten business days lead time; and
- Basic demographic and geographic information for targeting.
A video explaining Radio Media Tours