SATELLITE MEDIA TOURS

TV AND VIDEO INTERVIEWS

satellite media tour (SMT) is a series of back-to-back television and video interviews that allows a spokesperson to be interviewed by multiple television stations and/or networks within a few hours.  SMTs generally take about four hours of the spokesperson’s time, depending upon how many interviews booked.  Interviews are typically booked in five-minute windows.

 

The Service Includes:

  • Writing the pitch notification (with your final approval);
  • Targeting appropriate stations and/or networks;
  • Personalized phone pitching, and sending background information to interested stations and networks;
  • Booking interviews during designated interview times;
  • Confirming scheduled interviews approximately 24 hours in advance;
  • Coordination of studio and satellite time with on-site producer;
  • Hiring and supervising all technical and creative personnel;
  • B-Roll package for stations to supplement story available, for additional cost;
  • Placement of the story on our content website, broadcastnewsresource.com;
  • Video copy of each interview from the SMT;
  • Personal follow-up calls to 100% of stations/networks conducting interviews;
  • Engaging monitoring companies to help verify usage; and
  • Final Broadcast Usage Report to include full usage information ten business days after the tour.

Benefits of Service:

  • Effective use of spokesperson’s time;
  • Allows spokesperson direct interaction with reporters; and
  • Maximizes on-air time for your spokesperson, organization and issue.

 

To Begin the Service, the Following is Needed:

  • Background information – a press kit, press releases, fact sheets, and/or newspaper articles to write the pitch notification;
  • Spokesperson’s availability – date(s) and times, allowing for about two to four hours;
  • Minimum of 15 business days lead time; and
  • Basic demographic and geographic information for targeting.

 

 

WHAT PEOPLE ARE SAYING

“We are always looking for good local news stories, and News Generation has come through for us many times. I always listen to the pitches because the people there know what I am looking for.”

MATT COOK, NEWS DIRECTOR, GEORGIA NEWS NETWORK

“The professionals at News Generation are trusted partners of Communities In Schools. Their speed, efficiency, attention to detail and courteous approach make our spokespeople feel at ease. Most importantly, they generate real results and consistently demonstrate a great return on investment.”

STEVE MAJORS, COMMUNITIES IN SCHOOLS

“I’ve been working with Jeff and Susan for about a year now and they are always quick to respond and available for any clarifying questions I need…Overall, great company and people to work with.”

CARMEN VASILATOS, WE COMMUNICATIONS

“The News Generation team has been an excellent partner in coordinating and managing our radio media tour. They have been instrumental in prepping our speakers as wells as providing interview opportunities that amplify our messaging.”

NORIDA TORRIENTE, CHILDREN’S HOSPITAL ASSOCIATION

“Your staff is always top notch and great about following up. They are cordial and professional and listen to our needs, which is appreciated.”

BRANDON DICKSON, NORTH CAROLINA NEWS NETWORK

“I love the story angles you provide…you guys are always very current and set interviews up very quickly!”

MEGAN BISHOP, WOAI, San Antonio

“Working with News Generation is always easy. They are prompt to respond and are willing to set up a phone call or in-person meeting to discuss past or future projects. I would definitely recommend their services.”

KATELYNN WIGGINS, AMERICAN PSYCHOLOGICAL ASSOCIATION

“Really impressive & proven model consistently yielding super solid results. Takes risk out of radio.”

REGINA LEWIS, LLC

“News Generation helps us achieve our campaign goals and objectives with products and services that generate great results. Time and time again, our clients are pleased with the outcomes and the return on investment.”

HEIDI OTWAY, SALTERMITCHELLPR

“News Generation has great connections with radio outlets and their producers, owing to its professionalism and hard work, and that makes our radio news tours very successful.”

AMERICAN FEDERATION OF TEACHERS

“The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople. They do a great job of preparing our spokespeople on the nuances of all types of broadcast interviews including live and taped. Their journalism background comes through in their translation of our messages. We highly recommend their services.”

NORIDA TORRIENTE, ASSOCIATE DIRECTOR, PUBLIC RELATIONS, THE CHILDREN’S HOSPITAL ASSOCIATION

WE'RE EXCITED TO HEAR FROM YOU

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ADDRESS
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Bethesda, MD 20814

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Copyright News Generation, Inc. 2017

Send an email to President and CEO Susan Matthews Apgood. We respond within one business day.

Or, email Susan directly at sapgood@newsgeneration.com

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